WPP has announced that its wholly owned global digital agency, Wunderman, has acquired a majority stake in Emark, the marketing technology performance company.
Emark delivers salesforce marketing cloud, commerce cloud, service cloud, DMP, and advertising technology such as Facebook Advertising and Google Ads, as a single, integrated solution.
The acquisition further strengthens WPP’s and Wunderman’s growing global salesforce practice in delivering marketing and advertising technology solutions for data-driven and personalised customer interaction.
Founded in 2000, Emark is recognised as a preeminent provider of salesforce multi-cloud strategy and solutions in Europe, with a strong marketing cloud pedigree. Headquartered in Haarlem, Netherlands with international offices located in Barcelona, London and Poland, the company employs around 120 people and serves a wide range of clients across sectors, including Bugaboo, ECCO Shoes, Marks & Spencer, Randstad, Scotch & Soda, and The Macallan.
Wunderman brings together 9,200 creatives, data scientists, strategists and technologists in 200 offices in 70 markets.
