The Womb brought a Platinum and three Gold awards home at 2018 Tangrams Effectiveness@Spikes awards announced Wednesday evening in Suntec, Singapore, bringing day 1 of Spikes Asia to a close. The agency won all medals in Effectiveness category for Saregama Carvaan.
Commenting on The Womb winning Platinum, The Effectiveness jury president David Porter, VP, Global Media, Unilever, said, “The Womb took a marketing brief and turned it into an incredibly successful product: Saregama Carvaan. It offers proof if you needed it that the largest agency groups do not have a monopoly on wisdom.”
Mindshare Mumbai won a Gold medal for Star Plus’ Nayi Soch in Media Strategy.
The Digital Strategy category saw Indian agencies winning four Bronze awards, two each by Watconsult and Foxymoron.
Indian winners:
|
Category
|
Title
|
Awardee
|
Client
|
Award
|
|
Effectivenes
|
|
|
Let’s make viral products instead!
|
The Womb Mumbai
|
Saregama Carvaan
|
Platinum
|
|
Insights / Strategic Thinking
|
Let’s make viral products instead!
|
The Womb Mumbai
|
Saregama Carvaan
|
Gold
|
|
Marketing Campaign for National Brand Development
|
Let’s make viral products instead!
|
The Womb Mumbai
|
Saregama Carvaan
|
Gold
|
|
Other Consumer Products (Incl. Durable Goods)
|
Let’s make viral products instead!
|
The Womb Mumbai
|
Saregama Carvaan
|
Gold
|
|
Media Strategy
|
|
Publications & Media
|
Nayi Soch (New Thinking)
|
Mindshare Mumbai
|
Star Plus
|
Gold
|
|
Digital Strategy
|
|
Charities, Public Health & Safety and Public Awareness Messages
|
#PowerlessQueen
|
WATConsult Mumbai
|
Project Nanhi Kali
|
Bronze
|
|
Website & Microsites
|
#PowerlessQueen
|
WATConsult Mumbai
|
Project Nanhi Kali
|
Bronze
|
|
Mobile (incl. Apps)
|
HBO's Suicide Squad On WhatsApp
|
FoxyMoron Mumbai
|
HBO India
|
Bronze
|
|
Video
|
The Taste That Grabs You
|
FoxyMoron Mumbai
|
Heinz Tomato Ketchup
|
Bronze
|
From over 500 entries 92 awards were presented including 3 Platinum awards, 33 Gold, 28 Silver and 28 Bronze Awards. Evaluated by a jury of top client and agency professionals the entries were submitted from 16 countries with Indian companies leading the way, followed closely by China.
CHE Proximity Melbourne, Australia were recognised as Digital Strategy Agency of the Year and Effectiveness Agency of the Year with PHD Auckland, New Zealand awarded the Media Strategy Agency of the Year. Tangrams Network Agency of the Year was awarded to the Mindshare Network.
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