Writing instruments brand Linc Pens has come up with a beautiful campaign, ‘Life’s Best Teachers’, to express their heartfelt gratitude to people who teach essential life lessons.
Conceptualised by Brand Bazooka Advertising, the campaign takes a different approach to celebrate Teacher’s Day. Linc Pens has taken the teacher-student relationship outside the border of a classroom. It identifies and pays respect to the “Life’s Best Teachers” who drove one towards betterment.
The objective of the campaign is to acknowledge and remember those people who have made you a better person in life.
The video starts with a student ruminating those people who taught him essential lessons in different aspects of life. The digital film beautifully portrays how important it is to express gratitude. The flashbacks show the instances where they have guided and helped him. The older version thanks each one of them by travelling to the past. One of the brightest takeaways from the film is that essential learning can come from even the lower treads of the social ladder. It also has garnered a positive response and has already clocked more than 15,000 views on YouTube and 13,600 views on Facebook.
Rohit Deepak Jalan, Head, Marketing and International Business, Linc Pen and Plastics, said, “We have always looked up to teachers as a huge asset in our lives. In our opinion, some important and valuable lessons are learnt outside the classroom too. Through this campaign, Linc Pens wants to express the gratitude towards all the teachers who have been a part of a students’ journey.”
Vineet Karwal, Creative Director, Brand Bazooka, said, “Linc is a national brand and we are delighted to have done this project for them. We have already received very positive feedback about the film, from social media. Evidently, the hard work and effort we have put into it is paying dividends.”
Client: Linc Pens
Campaign elements: Digital
Creative Agency: Brand Bazooka Advertising
Director: Prakash JN Ganderi
Creative Director: Vineet Karwal, Satheesh Kumar, Naval Ghildiyal
Production House: ARK Visions