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Havas Media bags Oyo’s integrated media mandate

The agency won the business on the back of a unique city level micromarketing approach leveraging advanced analytical techniques and Meaningful Brands framework that will be the key in mapping the brand chart for Oyo

Havas Media has bagged the integrated media duties of Oyo. The account will be handled out of the agency’s Gurgaon office led by Uday Mohan, Managing Partner - North and East India.

Oyo’s expertise in managing chain of hotels backed by technological innovations. Over the last five years, Oyo has built distribution, operational and transformational, construction capabilities and its diverse portfolio includes Oyo Rooms in the budget category with Oyo Townhouse, Oyo Home, SilverKey in the mid-market category and Palette Resorts in the leisure category.

Burhanuddin Pithawala

Commenting on the partnership, Burhanuddin Pithawala, VP - Conversions, Oyo, said, “We want our customers to have a hassle-free, technology-driven travel experience with quality living space at affordable pricing. Price point and quality are the two strong differentiators of Oyo. With the launch of the brand and expansion into international markets, defining a brand positioning and a go-to-market plan is the need of the hour. We are confident that Havas Media with its integrated media approach and market expertise will take the brand to newer heights.”

Anita Nayyar

Anita Nayyar, CEO, Havas Media Group, India and South Asia and CEO, Havas Group, North India, said, “According to a research conducted by Havas Group, travel & hospitality ranks No. 1 as the most meaningful category globally while in India it stands at No. 10. Oyo with its unique business model is using technology and talent to fix this socio-economic problem. It is among the few start-ups creating a global brand from India. We are very excited to be partnering with yet another innovative and entrepreneurial brand.”

Mohit Joshi

 “Oyo is a pioneer brand in the hospitality space which thrives on technology & innovation. We proposed a unique city level micromarketing approach leveraging advanced analytical techniques. Going forward, Havas’ Meaningful Brands framework, will be key in mapping the brand chart for Oyo. According to the research, brands that are meaningful enjoy 60% higher chance of purchase in the hospitality and travel industry. We look forward to a long and mutually-fulfilling partnership with Oyo,” added Mohit Joshi, Managing Director, Havas Media Group, India.

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