TLC’s India production ‘Midnight Misadventures with Mallika Dua’ premiered on Monday, September 17, at 8 pm.
The first episode of the show had Mallika Dua as Shalishka getting into interesting, relaxing and deeply emotional 2am conversations with celebrities from different walks of life. The 10-episode series features luminaries such as Badshah (Rapper), Rajkummar Rao, Radhika Apte, Tanmay Bhat, Vicky Kaushal, Huma Qureshi, Vishal Dadlani, Kaneez Surka, Sumukhi Suresh, Bhuvan Bam and Sanya Malhotra.
The on-air broadcast of the show is Co-Presented by L’Oreal Paris Extraordinary Clay and Veeba and Co-Powered by TTK Prestige and Fogg while Flipkart has logged-in as the Associate Sponsor.
In each episode, Shalishka (Mallika) and one of her celebrity friends will begin their adventure armed with whatever they muster from the fridge. Shalishka will develop new recipes; mixing never-before-mixed ingredients followed by cooking; gossip, healthy conversations and a good face-stuffing session over comfort food.
Vikram Tanna, VP, Head of Advertising, Sales and Business, Head of Regional Clusters, Discovery Communications India, said, “The show’s unique construct of delayering never-seen-before side of prominent influencers is well-positioned to engage with TLC’s super fans. Further, we have created thought-through opportunities for partner brands to engage with their target audiences in impactful ways.”
Viraj Bahl, Founder and MD, Veeba, said, “Veeba is keen to associate with creativity in Indian kitchen making us a natural partner of a grand show like Midnight Misadventures with Mallika Dua. We want to capture the excitement of creating something new and ‘empower’ young Indians to be creative and experiment every day with new recipes much like what Mallika as the host does with celebrity guests in TLC’s new show.”
Dinesh Garg, Executive Vice-President, Sales and Marketing, TTK Prestige Ltd., said, “We believe that cooking is an expression of love, and the kitchen is where conversations and moments are created and treasured. We love the format of the show from the word go as it offers us a strong opportunity to further strengthen connect with our core target audience.”
TLC is an in-home getaway providing a mix of programming on travel, cuisine, makeover, fashion, relationship, design and music.