Following an extensive pitch involving multiple media agencies, Zenith has been appointed as the media agency of record (AOR) for HDFC Life. This is for the entire traditional media mandate. The digital duties already lay with Performics.Resultrix.
Wavemaker India is the incumbent on the account.
Tanmay Mohanty, Group CEO, Zenith India, said, “This win is a matter of great pride for us and an extension of our existing, very fruitful digital relationship with HDFC Life. Our teams were able to demonstrate an effective ROI-focused, data-driven approach to media. Zenith’s strong suite of tools, proprietary research and analytics will unlock new consumer connections for HDFC Life and will deliver on seamless, integrated communications.”
Pankaj Gupta, Chief Marketing Officer and Executive Vice President, Strategic Alliances, Bancassurance and Specialty Sales, HDFC Life, said, "We are happy to associate with Zenith and believe that it would be an exciting partnership, since Zenith's view on the brand mirrors that of ours. Zenith exhibited fresh thinking and insights on the life insurance category during the pitch. Hope that through its forward-thinking and disruptive approach, Zenith would help us stay ahead of the curve in a dynamic media environment; thereby, deepening our market presence and highlighting our customer-centric value proposition."