Yes Bank has launched a multi-media advertising campaign for its key retail liability products: savings account, current account and green: future deposit. Ideated and executed by Triton Communications, the campaign aims to create an instant connection with the customers.
The campaign's philosophy revolves around the need of crafting an evolving and aspiring India that aims for growth and progress. It also testifies to provide best-in-class interest rates and future-ready digital solutions.
The ad indicates the difference between successful people and the lazy ones. It makes an important point for the savings account holders who remain content with low interests. The video features the high rate of interest that the bank provides to its saving account holders.
Rana Kapoor, MD and CEO, Yes Bank, said, “This significant campaign is synergistically aligned with the 14th anniversary and the large phase of the bank, which is driven by sustained growth in the retail banking businesses. Yes Bank’s superior offerings on savings account, current account and green: future deposit is sure to deliver greater value to our customers.”
Rajat Mehta, Senior President and Head, Retail Marketing and Brand Management, said, “This campaign highlights the aspirations and ever growing progress of Indians. Through this 360 degree campaign, we aim to highlight the positive transformation that the consumers are seeking and Yes Bank’s role as a trusted partner in this journey.”
Virendra Saini, Executive Director, Triton Communication, said, “For an aspiring nation that believes impatience is a virtue, for a nation that wants to turn its dreams into reality ‘today’ and won’t settle for anything less than the best. This is exactly what we have tried to portray in the new communication, to strengthen the brand’s connect, with its customers.”
Client: Yes Bank
Agency: Triton Communications
Creative Director and Scriptwriter: Atul Purohit
Business and Branch Head: Virendra Saini, Triton Communications
Account Management: Paramjit Singh Talwar, Mariam Jhabuawala
Production House: Aum Sai Productions
Producer and Director: Raju Desai