Automobile brand Skoda Auto India has launched a campaign, ‘Peace of Mind’, emphasising on enhancing ownership experience. It showcases the ‘four-year service care’, which offers four years warranty and four years road-side assistance as a standard feature with all Skoda cars along with an optional four years maintenance package.
The witty campaign is a part of the long-term strategy of ‘Delightfully Surprising’, under which three TVCs were released in Skoda India had seen a complete revamp right from their products, network and after-sales services.
In the latest TVC, actor Boman Irani has played himself. Initially he is seen admiring the Skoda Kodiaq and its features. And by the end, he is delighted to know that it comes with a hassle-free ownership package as well.
Tarun Jha, Head of Marketing and Product, Skoda Auto India Pvt. Ltd. said, “Skoda India has always believed in enhancing customer experience and offering delightful products every single time. The four-year service care package is a unique proposition and has a singular focus of making the Skoda ownership hassle-free and pleasant. Apart from the service care package, a host of other initiatives have also been launched.”
Paritosh Srivastava, COO, Publicis Ambience, said, “We had a clear task at hand – to highlight peace of mind that comes with every Skoda car. One look at the campaign, and you’ll know it is trademark Skoda in every way. It’s testimonial in nature but is also a warm and charming human story. Skoda is the first brand to launch this package and we wanted to reinforce the hassle-free ownership experience. With this campaign, we are confident that fence-sitters and others will understand that Skoda not only offers great cars but a great after-sales experience too.”
Ramakrishnan Hariharan, Head of Creative, Publicis Ambience, said, “The build quality and features of Skoda cars speak volumes about German precision. But over and above physical attributes, Skoda cars come with a great ownership experience that is unparalleled in the category. And these offerings are not limited-period ‘offers’, they come standard with every Skoda. That’s why the campaign, ‘Peace of mind comes standard with every Skoda’, is delivered not as a blatant after-sales spiel, but in a light-hearted humorous manner using Boman Irani.”