Radio City has decided to free Mumbaikars of their rain woes through one-of-its-kind “Kar Mumbaikar” initiative this monsoon. The idea of the campaign aims at resolving city-specific issues that Mumbaikars face in their locality, areas, society. With the campaign tagline of ‘Monsoon mein bol soon’, Radio City’s RJ Salil and RJ Archana kick-started the “Kar Mumbaikar” activity on ground in the last week of July at the Thane railway station.
Celebrities such as Akshay Kumar, Tapsee Pannu, Darshan Rawal, Jimmy Shergill, John Abraham, Mahi Gill, Chitrangadha Singh have voiced their support towards the activity through social media and on air bytes.
Through the Kar Mumbaikar campaign, Radio City team will narrow down on a society/area plagued by monsoon problems. Over the past few weeks, Radio City’s RJ Salil and RJ Archana has covered Thane, Kandivali, Malad, Navi Mumbai and many more areas and interacted with listeners on regular basis. The idea is to conduct an on-ground Sabha in the presence of local authorities and direct them to address and solve their grievances. In this eight-week activity, Radio City aims to cover all areas of Mumbai and bring drastic improvements to the living conditions. Issues that are being addressed as part of the initiative range from potholes, sewage, water contamination, weak bridges, mosquitos, livewires and more.
Kartik Kalla, Chief Creative Officer, Radio City, said, “Mumbaikars face several challenges during monsoon every year, which severely limits the way they live. Safety and personal hygiene is of utmost importance for any human being and that is what we at Radio City aim to address through Kar Mumbaikar initiative. The primary motive behind this initiative is to utilise the power of radio as a medium to influence change and enhance the standard of living. I am extremely proud of the work that RJ Salil and RJ Archana along with Radio City team are putting in and their efforts are bearing fruits already. I would like to thank the local authorities for their support and cooperation in our battle against the hardships faced by the common man. I urge all our listeners to voice out their issues so that we can make together make Mumbai a better place to live in.”
On August 4, Radio City team along with RJ Salil and RJ Archana visited Govind Nagar and Malad East. The RJs will be doing their morning show Kasa Kai Mumbai Live from Navi Mumbai on August 8. They will fill the potholes in the area, along with pothole killers Irfan Macchiwala and Mushtaq Ansari.
Kar Mumbaikars is being driven by Radio City’s RJ duo Salil and Archana. Radio City urges Mumbaikars to dial 66969191 or reach out to Radio City’s RJs on social media to flag off all problems pertinent to their locality and promises to take action by liaising with the government authorities.