Pizza Hut has released a fresh new campaign featuring actor Abhay Deol and his ‘friends’ – a gang of puppets. Conceptualised by Corcoise Films and directed by Vishwesh Krishnamoorthy, the campaign marks the comeback of a celebrity-endorsed campaign after a gap of eight years. The series of at least four to five films will play out across television and social media over the next few quarters.
Prashant Gaur, Chief Brand Officer, Pizza Hut (India Subcontinent), said, “We chose puppets as a creative device to bring out our key message in a unique but entertaining way. Our association with Abhay Deol for this campaign will enable us to deliver the core proposition of our brand in the most entertaining and engaging way. Deol stands for someone who is self-assured of his choices, has a great taste and is quite confident about it. We are sure our consumers will be overjoyed to see Deol in this playful and distinctive ad from Pizza Hut.”
Unnat Varma, Managing Director Pizza Hut India (Subcontinent), said, “Our next phase is an exciting period for us and we want our consumers to have the easiest, fastest and tastiest experience while enjoying their favourite pizzas from Pizza Hut.”
Pizza often resonates with languor and binging. The new ad hits these chords. It is set in a comfy house where Deol and his puppet friend enjoy their pizza.
Speaking about the campaign, Ajay Gahlaut, Deputy CCO Ogilvy India and Ogilvy North said, “For us at Ogilvy, this new campaign for Pizza Hut was more about having fun. What started with ‘let's do something with puppets’ got transformed so seamlessly into communication that works really well for the client and makes us think ‘wow we actually get paid to do this’. We see Pizza Hut as a quiet, confident and self-assured brand, a personality type that is perfectly matched with that of Abhay Deol's. He is cool, he speaks the language and you just know by looking at him that he will never settle when it comes to pizza. This year you can expect a lot of exciting things from Pizza Hut, both food wise and, advertising wise and hopefully, our new campaign will get folks to switch.”
Client: Pizza Hut
Creative Agency: Ogilvy India
Creative: Divya Bhatia, Gaurav Nautiyal, Jiya Minocha, Rajat Agarwal
Production House: Corcoise Films
Director: Vishwesh Krishnamoorthy