Global confectionery company Hershey India Pvt. Ltd. has launched Jolly Rancher ‘Hotties’, a hard candy specially developed to appeal to the ‘hot’ Indian palate.
The candy is a part of the Jolly Rancher confectionery range, which is known for its bold, sweet and tart fruity flavours. The candy will be available in three exciting flavours – raw mango, pineapple, and lemon – and is attractively priced at just Re 1.
Herjit Bhalla, Managing Director, Hershey India Pvt. Ltd., said, “Hershey India is continuously evolving its product portfolio, based on strong consumer understanding. When we researched the Indian taste preferences, we discovered that as a culture, we prefer hot and spicy flavours as much as the sweet ones. It has always been our vision to provide a differentiated product experience to our consumers. We are very excited about the launch of Jolly Rancher Hotties as it is set to strike a chord with both ‘meetha’ and ‘theekha’ being fused into a single offering. Jolly Rancher is a key brand in the Hershey India portfolio, and with the launch of Jolly Rancher Hotties, we aim to offer yet another unique innovation that is set to tingle the taste palate of Indians.”
The Jolly Rancher Hotties launch will be communicated across media, including television and digital, and will be endorsed by celebrity Tamannaah Bhatia.