Cheer for your favourite female DJs on 9XM's SmashUps

Music broadcaster 9X Media has collaborated with a few talented female DJs of India for their popular Bollywood mixes and has provided an apt platform by showcasing their special mixes called SmashUps.

The eclectic mix of the most popular Bollywood songs is featured regularly for months on SmashUps, which is aired on 9XM and 9X Jalwa. In the recent past, SmashUps have already featured popular male DJs including Aqeel, Suketu, Kiran Kamath, Aman Nagpal and Notorious.

9X Media has already launched the SmashUps by DJ Shilpi Sharma, DJ Rink, DJ Shireen and DJ Ashrafi. The mixes by DJ Paroma, DJ Candice, DJ Syrah and DJ Barkha Kaul will also go on air very soon.

For the underrepresented female DJs, a platform like SmashUps by 9X Media Network gives these talented artists a big boost. The network believes in constantly providing a platform to promote the much-deserved musical talent, be it originals or SmashUps.

Rajitta Hemwaani, Sr. Vice-President, Creative Content and New Business 9X Media Pvt Ltd., said, "We as the country’s leading music channels always want to innovate and reach out to good deserving talent, be it launching mixes or originals. We want us to be the go-to-destination for every talented musician in the country and we have already taken massive steps in that direction. Having already launched a lot of male DJs in the past, I always felt women DJs were never taken seriously in the country, until recently. We want to continue giving the deserving women DJs a platform to showcase their work to the music lovers!”

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