The Adecco Group, India, has awarded its creative mandate to Bud, a Bengaluru-based creative ad agency, including marketing and communications, internally and externally. The agency won the mandate in a competitive three-tier pitch process.
Manoj Kumar, Founder and CEO, Bud, said, “We are committed to deliver cutting-edge creative work and our young team is rearing to go. We are really proud on winning this account.”
Bud started work on Adecco’s creative mandate earlier this month and is slated to handle additional sub-brands and divisions of Spring Professional and Lee Hecht Harrison in the coming months.
Devaashish Savant, Head, Marketing and Communications, The Adecco Group, India, said, “The Adecco Group in India has recently embarked on a transformational journey that will help us leapfrog in the ecosystems of our clients, associates and colleagues. And thus, for this creative services mandate, we scouted for ‘partners’ rather than vendors. Backed by strong credentials and led by Manoj, I am optimistic and foresee Bud evolving as the right partner in our journey.”
The Adecco Group provides workforce solutions, transforming the world of work through talent and technology. The group also partners with employers, candidates, colleagues and governments, sharing its labour market expertise and insights to empower people, fuel economies and enrich societies.
Bud is an integrated creative agency offering advertising and digital solutions to clients with eight years of experience in serving companies, including, Aabushan, Porter, Nandu’s Chicken, Big Basket, Auratti Gold Watches, Rathinam Educational Group, and other regional and real estate brands of Bengaluru.