Sunfeast Dark Fantasy, the cookie brand from ITC Foods, has signed Alia Bhatt as its brand ambassador and launched a campaign with her to position itself as a dessert.
This film opens with Bhatt and her friend entering her home while she offers to get a dessert. She takes out a couple of cookies from the pack and warms them in the microwave. Bhatt hesitantly offers the last bite of the cookie to her friend but she ultimately ends up eating it all. The background score of the film, ‘Is that you on my mind’, mingles in with the situation well.
Paritosh Wali, COO, ITC Foods and Confections, said, “With Dark Fantasy’s new communication, we are providing a unique proposition of making easy yet delightful dessert using Dark Fantasy cookies. I am confident that Dark Fantasy’s association with Alia will only build the excitement about our innovative offerings and enrich consumer experiences.”
Nitin Karkare, CEO, FCB Ulka, said, “The association of Sunfeast Dark Fantasy and Alia Bhatt is a match made in heaven. In Alia, we found the perfect fit as far as seamlessly bringing alive the irresistibility and spontaneity of consumption goes. This association is the perfect next step towards further entrenching the story of an irresistible indulgence, and towards demonstrating the versatility of occasions that the brand can address.”
Group Chairman and CEO: Rohit Ohri
Chief Executive Officer: Nitin Karkare
Chief Creative Officer: Swati Bhattacharya
Creative Head: Romit Nair
Account Management: Tanushree Sharma and Gopinath S
Director: Gauri Shinde
Production House: Offroad Films
Producers: Khalil Bachooali, Anirudh Sharma