Anchor Electricals Private Limited, a wholly owned subsidiary of Panasonic Corporation, has announced the appointment of Vivek Sharma as the company’s new Managing Director to spearhead its electricals business. In his new role, Vivek will be responsible for driving the electricals arm of the organisation and oversee growth of all businesses comprising wiring devices, switchgears; wires, cables and tapes, conduit pipes, lighting, solar, housing, power tools and indoor air quality. Vivek is the first Indian to hold this position.
He comes with over 32 years of experience across FMCD, lighting and consumer electronics sector. Previously, he was associated with private equity firm Everstone Capital Partners, as Partner Operations, focusing on acquisitions in the small domestic appliances domain. Vivek has also held senior positions with consumer durable companies in the past, including Philips India Ltd. and Morphy Richards, an SBU of Bajaj Electricals Ltd, for over a decade in each. At Morphy Richards, he served as the President and steered the brand to a stage where it became the fastest ever international brand to exceed the annual sales turnover of over Rs 200 crore in the Indian market for small appliances.
“Vivek Sharma’s appointment comes at an opportune moment as the organisation is undergoing transformation from hardware to solutions. His versatility and astute business knowledge will enable the company to implement the strategic roadmap for Anchor,” said, Manish Sharma, President and CEO, India and South Asia, Panasonic India, the Electronics arm of Panasonic Corporation.
Vivek Sharma, Managing Director, Anchor Electricals Private Limited, the Electricals arm of Panasonic Corporation, said, “I am looking forward to further consolidate and strengthen the company’s electricals business and reinforce our position as undisputed industry leaders in this space. As a part of the new role, one of my key focus areas will be to enhance consumer connect for both our brands: Anchor and Panasonic, in the electrical space.”