Pharma and wellness company Mankind Pharma has launched a new brand campaign titled #SpreadingKindness, extending the idea from last year.
Actor Amitabh Bachchan communicated Mankind’s credo through a multimedia campaign last year. To extend the idea, Mankind has released another campaign, #SpreadingKindness, that best encapsulates the company’s philosophy and mission. The campaign has been conceptualised and executed by ADK Fortune, a WPP group company. It has been produced by Jamura films and directed by Tathagata Singa.
Rajeev Juneja, CEO, Mankind Pharma, said, “We wanted to talk about our corporate philosophy through an endearing and simple story, rather than talking directly about our achievements. We don’t just stand for quality medicines but also for how we make it accessible to the masses.”
Akashneel Dasgupta, National Creative Director, ADK Fortune, said, “We wanted the story to look authentic and not staged. The challenge was to make it believable and not lofty or preachy.”
CEO: Rajeev Juneja
Brand Team: Joy Chatterjee, Eshita Goswami
Managing Partner: Subroto Pradhan
National Creative Director: Akashneel Dasgupta
Copy: Akashneel Dasgupta, Ravi Mishra
Account Management: Vishnu Narain Lal, Abhishek Bajpayee
Producer: Rajesh Bhanushali
Director: Tathagatha Singha
Music: Aman Pant