‘fbb’, the fashion hub by Future Group, has introduced a trendy and comfortable sleepwear brand, ‘Shyla’. DDB Mudra has created a campaign for the brand showcasing the wide range of sleepwear fashion for women with a peppy music at the background.
The ‘Pretty Har Pal’ campaign aims at making every woman feel beautiful; wherever she is, however she is, she is pretty every moment. Be it the workout sessions, late-night movies and the crazy girl hangouts, Shyla offers trendy fashion featuring tees, pajamas, sleep gowns, palazzos, printed pants, shorts and more.
Prachi Mohapatra, CMO, fbb, said, “fbb has been a pioneer when it comes to trendy youth fashion. We are delighted to launch Shyla and celebrate it with ‘Pretty Har Pal’ campaign. The campaign is refreshing and cherishes small joys of life and at the same time showcases the entire collection.”
Commenting on the creative, Ashish Pathak, Executive Creative Director, said, “Through the campaign, we wanted to project moments that women cherish being themselves with their loved ones, family and friends. The campaign is a sheer reflection of the light and cheerful moments women create when they are in their comfort zone.”
Shyla’s collection starts from Rs 199 and is available at fbb in Big Bazaar, Big Bazaar Gen Nxt and standalone fbb stores across the country.
Creative Agency: DDB Mudra
Creatives: Ashish Phatak, Vilsen Gonsalves, Siddhesh Khatavkar, Savya Narang, Roy Sebastian
Account Management: Anurag Tandon, Kamia Wahi, Aparna Mody, Ankita Patel
Account Planning: Mehak Jaini, Sourabh Bharadwaj
Films Team: Vishal Sane, Meenaz Lala, Daniel Bhattacharjie
Production House: Method Productions
Director: Marlon Rodrigues