Dish TV India Limited, the DTH company, has expanded its value-added services and launched ‘Bhojpuri Active’ service on its DishTV and d2h platforms. This value-added service is being offered in partnership with Shemaroo Entertainment Ltd., the filmed entertainment content house. ‘Bhojpuri Active’, a 24-hour service, is now available at channel No. 1556 on DishTV and channel No. 861 on d2h platform.
As an inaugural offer, ‘Bhojpuri Active’ will be available on free preview of 15 days on both the platforms. Post-free preview, the viewers can continue to enjoy Bhojpuri content with a nominal subscription price of Rs 40 + GST. Now customers can enjoy complete ad-free 24X7 Bhojpuri entertainment content. ‘Bhojpuri Active’ offers more than 200 movies and over 1,000 songs of super-hit Bhojpuri movies. In addition to this, every month there will be a premiere of a recently released Bhojpuri movie.
Anil Dua, Group Chief Executive Officer, Dish TV India Limited, said, “In regional markets, language content is preferred by viewers. With an overall bouquet of more than 655 channels and services, our focus has always been on innovative content, best value proposition and novel entertainment initiatives. The launch of Bhojpuri Active service on our Dish TV and d2h platforms reiterates our commitment to bring handpicked quality content for our audience from all regions. We are sure this new regional offering will successfully cater to non-stop entertainment needs of our customers in Uttar Pradesh, Bihar and Jharkhand, who prefer entertainment options in their native language.”
Hiren Gada, Director, Shemaroo Entertainment Limited, said, “We are pleased to extend our partnership with Dish TV to bring Bhojpuri Active, a premium Bhojpuri regional content service that will showcase the best of Bhojpuri films and songs. It will be fuelled by Shemaroo’s rich and exhaustive library of content and programming prowess. We are sure that this new offering will thoroughly be enjoyed by the viewers of both DishTV and d2h platforms.”