DivyaBhaskar.com, a Gujarati news site from Dainik Bhaskar Corporation (DBCL), is revamping itself to go beyond news and restructuring its content offerings in an attempt to become the biggest global destination for Gujarati content.
The website claims to be clocking 10 million unique users (Source: Google analytics) coming from India and abroad. With an all-new look and a wide canvas of content, it will now impart knowledge through news coverage from the state, country and the globe with a special focus on spirituality, literature and women centric content.
The decision follows a research that was undertaken reflecting a gap in the users’ content requirement in Gujarat. To stand true to the claim of being ‘user-first’ news brand, the site addressed the need to empower readers with more than just news.
Pawan Agarwal, Deputy Managing Director, Dainik Bhaskar Group, said, “The renewed content philosophy of DivyaBhaskar.com will cater to the philosophies of people in Gujarat. We are moving beyond news and it’s a new beginning for us to continue our legacy and dominance in digital footprint in Gujarat. Apart from news and information, we will provide our readers with various unique features like Gujarat’s biggest women-only jobs platform, community wall for spiritual gurus, a depositary to digital literature work and profiling of 111 temples of Gujarat.”
DivyaBhaskar.com’s new portfolio would include:
1. Divyashree: An exclusive section for women offering expert tips on health, parenting and relationships, job assistance with more than 30 earn-from-home projects and actionable business ideas for work from home and more.
2. Guruvaani: To cater to the spiritual Gujaratis, this section featuring 25 popular spiritual gurus will offer quotes, photos, videos and schedules of these gurus along with an interactive feature for the followers to interact with their favourite gurus.
3. Dharm Darshan: Dedicated section on religion with profiling of 111 temples of Gujarat with content around their historical and religious importance, roadmap for pilgrimage, facilities in the temple vicinity, nearby tourist attractions, food options, visiting hours and aarti timings. This section will also offer packaged video of aartis commonly sung in Gujarati households.
4. Rasdhaar: Gujarat has given birth to some of the biggest writers of this era like Late Tarak Mehta and Late Chandrakant Bakshi to name a few. Gujarati is an avid reader and has a taste for rich literature. Catering to this habit of quality literature reading, we have created an exclusive section for digital literature work – Rasdhaar. It contains digital novels written exclusively for DivyaBhaskar.com readers, series on varied subjects like history, mythology, novels; daily columns on current affairs, humour, movies from noted writers, and Bhaskar Classic, a collection of all-time great classic articles by renowned writers.
In addition to these newly introduced categories, the existing video section will now be the hub for all videos created in Gujarati language by popular artists, entertainers, news makers and knowledge experts. With the help of its extensive and fast news network spread across the state, readers from more than 250 locations across Gujarat will now find news of their respective cities on DivyaBhaskar.com, in the local section.
With this refreshed approach, DivyaBhaskar.com is set to embark on a new beginning that will not only attract readers but also advertisers looking to expand business in Gujarat.