Creative Antenna, which deals in audio content, has announced the appointment of Amrita Bhattacharya as its Business Head, Mumbai.
As part of her new role, Bhattacharya will lead the charge on business development for domestic and international markets, development of VAS and non-VAS business opportunities for the organisation.
Rahoul Bhaargava, Founder, Creative Antenna, said, “We are confident that Amrita will provide the kind of leadership that nurtures and builds on the spirit of Creative Antenna. She brings with her rich experience in telecommunications and VAS, and will therefore be well-placed to contribute meaningfully to our client’s needs.”
Bhattacharya said, “It’s an honour for me to work with India’s leading audio content company and cater to the industry, which certainly needs this kind of ‘snack content on the go’. Rahoul with his visionary leadership had already set the ball rolling and I intend to further solidify this working with the enthused team at Creative Antenna.”
Bhattacharyya is a marketing professional, with a strong foothold in telecommunications and VAS. She has over 20 years of experience and has handled large teams for driving revenues and galvanising client relationships. Previously, Bhattacharya has worked with Tata Teleservices Ltd, Airtel and Aircel.
Creative Antenna was established by Rahoul Bhaargava in 2013 when he realised the existing gap in the growing digital and mobile India. Creative Antenna caters to radio, mobile and web through content aggregation, brand solutions, mobile games, IVR modules and consultancy.