Business Television India (BTVI), an English business news channel, completes two years on July 31. Launched on August 1, 2016, BTVI, the channel stood at No. 4 in BARC’s English business news genre for Week 29 garnering 77 Impressions (’000s).
BTVI’s coverage and reportage have a very wide span. The channel covers multiple, crucial areas, including the insolvency and bankruptcy process, the effort to reduce India’s mountain of debt, the introduction of the Goods and Services tax, the stock markets, daily caller shows covering listed stocks as well as the growing mutual fund segment among others.
“It has been a fantastic journey in creating content that enables our viewers to Save-Invest-Prosper. Over the past two years, we have changed the narrative by not just beating the competition with exclusive news breaks but offering focused, relevant and credible content that is of immense use to business television viewers. We believe in breaking news and exclusives first and fastest. Our coverage is forthright, and we do not hesitate in saying the truth as it is,” said Siddharth Zarabi, Executive Editor, BTVI.
To further build on the needs of the business viewer, BTVI is unveiling a new content offering in the 8-10 am prime time business viewership band. “A new show, The Market Movers, will air from 8-8.30 am Monday to Friday from next week onward. This will be followed by a half-hour show, Today’s Bets, which brings on board some of India’s best known technical experts from 8.30-9.00 am. The crucial 9-10 am market hour will see a revamped offering, The Opening Trade, which will set up the trading day for stock market viewers,” said Zarabi.
Megha Tata, COO, BTVI, said, “We are truly elated to grow at this pace. We have constantly tried to evolve and adapt to the market and audience requirements. We are also emerging as preferred partners for advertisers who seek to tap audiences that matter. Going forward, our digital offering will add value to viewers and allow a seamless experience for our audience.”
To mark the completion of two years of being in business, BTVI aired a curated mix of some of the shows of BTVI over the weekend beginning Saturday, July 28. The channel will also showcase some of the finest minds in Indian business and stock markets through the #OpinionSeries that aims to spread financial literacy and awareness, starting Monday, July 30.
Simultaneously, BTVI is offering interesting thematic content under the rubric of “Route to Prosperity” commencing next week on all its prime show including – #Call BTVI, #BuildYourPortfolio and #MarketGuru.