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Amura Marketing Technologies appoints Praveen Kumar as CEO and Paul Dueman as SVP, Business

The move aims to bring in a strong leadership team to bolster the company’s growth and cement its place as a leader in performance-driven marketing and digital transformation in the country

(L) Praveen Kumar and Paul Dueman (R)

Amura Marketing Technologies, a digital marketing agency headquartered in Pune, has appointed Praveen Kumar as CEO and Paul Dueman as Senior VP, Business. The move aims to bring in a strong leadership team to bolster the company’s growth and cement its place as a leader in performance-driven marketing and digital transformation in the country.

Welcoming both the members on board, Vikram Kotnis, MD, Amura Marketing Technologies, said, “The collective knowledge, expertise, and experience that both Kumar and Dueman bring along will help the firm transition into the space of marketing technology; evolve from a digital marketing service provider to a technology-driven 360-degree marketing solutions front runner.”

Ram Gopalan, Member, Advisory Board and Ex-Country Manager, Sapient Nitro, Amura Marketing Technologies, said, “These new talents on our board will enhance our strategic approach towards business growth and help us to transform the landscape in the field of technology and marketing automation.”

Dueman comes with a substantial experience of 20 years nuanced across diverse digital marketing and technology development domains. In his previous role, he was associated with Indigo Consulting, heading the business and strategy services unit for India. He has also held a senior leadership position at Lowe Lintas. Dueman has also charted business growth plans as a consultant for numerous brands such as Lodha Builders, Tata Mutual Funds, eBay India, among others.

Kumar is an industry expert, backed with experience in leading marketing and strategy teams across finance, real estate, and sports industries. Prior to Amura, he was the COO and Business Head of Conscient Group, heading the Sports vertical.

An alumnus of IIM Ahmedabad, Kumar brings in rich experience of driving new strategic initiatives, and strengthening existing marketing and strategic growth opportunities. Commenting on his new role, he said “I am looking forward to this new role with Amura and excited to lead the team with a new strategic vision in the marketing technology space. Building on the inherent team and company strengths, the aim is to deliver our clients with solutions that drive their business growth and create a memorable experience for their customers.”

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