The Advertising Agencies Association of India (AAAI) has announced that this year’s AAAI Lifetime Achievement Award will be awarded to legendary ad man Ram Sehgal. This is the highest honour to be given to an individual in India for his/her contribution to the advertising industry.
Sehgal is being recognised for his outstanding leadership and contribution to the advertising industry, establishing Delhi as a premier centre for advertising in India – it was this foundation that later led JWT Delhi to become one of the largest offices in India and also in the world.
He also played a vital role in moulding ‘Contract Advertising’ into one of the finest agencies of the day in so much that it was fiercely independent and a worthy rival to its own parent HTA. He was known for attracting and nurturing some of the finest talent to ‘Contract Advertising’ across disciplines and in leading Contract to be recognised as a powerhouse for strategy and creative. He led AAAI and established one of the finest training programmes in the industry ever. The award is for his efforts in setting the highest standards of professionalism that became the standard for generations that followed. The award is also to recognise his immeasurable contribution to social causes.
Nakul Chopra, President, AAAI, said, “Sehgal has been a role model for generations in our industry, he is a legend in his own right. The manner in which he led Contract to becoming one of India’s finest and most respected agencies became an inspiration for the entire industry to try and emulate. He richly deserves this honour.”
Ashish Bhasin, Chairman, AAAI Lifetime Achievement Award Selection Committee and Chairman and CEO, South Asia, Dentsu Aegis Network, said, “Sehgal embodies the pioneering spirit of Indian entrepreneurship while being part of a larger international agency network. The foundation he laid 30 years ago has grown to be a worthy jewel in the international group’s crown.”
Members of the Selection Committee for this award included Sam Balsara, Srinivasan K Swamy, Ambi Parameswaran, Nakul Chopra and Jaideep Gandhi. The AAAI Lifetime Achievement Award is presented annually to an individual who has been a practitioner of advertising for 25 years and had been in the top management position. Someone who has been or continues to be an active participant in industry bodies and or made significant contributions in shaping the industry priorities which enabled the advertising industry to grow, prosper and become more professionalised. An individual known for his integrity, ethical practice and leadership qualities; contributed to his company/ companies growth by innovative thinking and taking them in newer directions; involved in projects of social consequence which is seen as a role model for the industry at large and had been an industry veteran.
This award was instituted in 1988 by AAAI and 25 persons have been bestowed with this award earlier. The AAAI Lifetime Achievement Award will be presented to Sehgal on July 26, 2018 in Mumbai.