9X Jalwa, the channel from 9X Media Pvt. Ltd, has kicked off a brand campaign that includes an interactive and entertaining activation. Started in mid-June, the activation is being conducted across offices of media agencies in Mumbai, Delhi and Bangalore.
The campaign emphasises on the channel’s proposition of ‘Har zamaane ke behtareen gaane’. Experience zones have been set up at media agencies to make people relive the memories of the 90s and celebrate the 2000s with exciting games and activities. The winners can win some cool goodies. The brand campaign also includes ads across trade magazines and web portals.
Speaking about the activation, Kapil Sharma, Senior Vice-President, Marketing and PR, 9X Media, said, “9X Jalwa celebrates the best of Bollywood music. We play hits, be it from the 1990s to throughout the 2000s. Har zamaane ke behtereen gaane, on 9X Jalwa! To reinforce this message we are doing the campaign which so far has resonated well with our clients.”