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Times Network and AMFI roll out ‘Jan Nivesh’ campaign

The campaign aims to educate and encourage Indians to review their savings behaviour and consider investing in mutual funds

Times Network and Association of Mutual Funds in India (AMFI) has commenced ‘Jan Nivesh’, a nationwide investor awareness campaign in Mumbai. The Jan Nivesh campaign aims to educate and encourage Indians to review their savings behaviour and consider investing in mutual funds.

As part of the initiative, citizens across Mumbai, Baroda and Noida pledged to invest in mutual funds. Present at the event were Jayant Sinha, MoS for Civil Aviation, MK Anand, MD and CEO, Times Network, G Mahalingam, whole time member, SEBI and A Balasubramanian, Chairman, AMFI.

People can take the pledge to invest at least a day’s income every month in mutual funds through the website

The event also witnessed a panel discussion on ‘Jan Nivesh: Creating wealth for all Indians’ with corporate stalwarts that included A Vellayan, Executive Chairman of Murugappa Group; Dinesh Khara, Managing Director, SBI; Keki Mistry, Vice-Chairman and CEO, Housing Development Finance Corporation and S Ramesh, Chief Financial Officer, Lupin. The panel discussion was moderated by Nikunj Dalmia, Executive Editor, Financial Markets, ET Now.

MK Anand said, “Technology, competition and life in general has not been very kind to the individual as it has been to larger concepts like nation and organisations. India is rising and the best way to rise with India numerically is to participate in Indian stocks and get into mutual funds, which is constantly showing an upward growth. We as a network acknowledge Jan Nivesh as our most important projects and we proud to be AMFI’s partners in kicking off Jan Nivesh.”

“India’s GDP as of now is at 2.8 trillion dollars and over the years, we will see growth. The best for India’s capital market is yet to come. Market capital is a prosperity generating system for India. I believe the important thing that we have done for our capital market is demonetisation. What we doubled in aviation has been tripled in the mutual funds industry. Jan Nivesh will enable everyone to contribute to the capital market. As the capital grows, India will grow,” said Jayant Sinha.

A Balasubramanian said, “There are various initiatives that we have undertaken in the last two years to take mutual funds to a large audience. When we launched Jan Nivesh in 2017, our projection for 2017-18 was Rs 22.4 lakh crore and today we are in excess of that. The industry has a potential of taking Rs 94 lakh crore kind of size by 2025. Through Jan Nivesh, we want every consumer to own and invest in mutual funds. We are going to have multiple on-ground activities to reach out to more people. Joining hands with Times Network will help in reaching out to every investor and saver in the country.”

Media contact:

Prachi Sharan

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