Online pharmacy Netmeds has unveiled its new campaign featuring MS Dhoni as brand ambassador. The new TVC has taken ahead the concept of Netmeds being the “game-changer” in the e-pharma space with MS Dhoni focusing on the brand’s ability to consistently deliver.
Netmeds.com is a fully licensed e-pharma portal that offers authenticated prescription and over the counter (OTC) medicine along with other health products.
Pradeep Dadha, Founder and CEO, Netmeds.com, said, “We’ve become the online pharmacy market leader, by realising the need for intelligent, far-reaching and quick healthcare solutions in urban and rural areas, and fulfilling that need. A nation battling an annual rise in chronic diseases, and faced with a shortage of doctors and limited access to medicine in 3 and 4-tier cities and towns needed a game-changer. That’s how we see our role and the public is telling us they agree.”
The “game-changer” storyline was drafted by director Aatish Dabral and brought to life by producers Shams Lalji and Raman Chauhan, and gives viewers a glimpse of what happens inside the “boardroom” during the team player selection process and positions Dhoni as the seasoned team captain and strategist.
Anand Pathak, Chief Marketing Officer, Netmeds.com, said, “TVC theme was designed to solidify the company’s current position as the largest and most trusted online pharmacy. Dhoni has always been our first choice, in fact our only choice in regards to being the brand ambassador, and without question he pulls off the statement of being a game-changer, effortlessly.”
Arun Pandey, Chairman of Rhiti Sports, said, “A game-changing approach is what is needed to make medicines more accessible and affordable and we are extremely pleased with the way our partnership has shaped up. We are confident that the campaign will be well received and help Netmeds maintain its place in people’s hearts and minds as the true “India ki Pharmacy.”
Netmeds produces its own ad campaigns without an ad agency attachment. Majid Rehman, Creative Director, Netmeds, said, “The company and Snowball Productions have worked well on many campaigns in the past, including the now famous ‘100% Cashback’ campaign, which was one of the most viewed TVCs ever on Youtube with more than 35 million views.”
Rehman added, “But this one is likely to surpass that, maybe double it. It’s got a nice little surprise twist and that gives it a sharable element. And of course, it’s Dhoni, who has always been the consummate professional in every aspect of his career.”
Dhoni himself said, “It was a pleasure to work with everyone from Netmeds and was actually fun to recreate the boardroom setting and then to add a nice surprising twist at the end. I’m glad to support any effort that will make the country healthier.”