Brooke Bond Red Label 6-Pack Band 2.0, a creation of Mindshare and Yash Raj Film’s youth wing Y-Films, has released a new number that celebrates friends who stand by you in times of need and otherwise. Playback singer Neha Kakkar has extended support for mental health and disability by featuring in the new track, ‘The Isspeshal Yaar Song’, with the band that comprises six differently abled teens with incredible music skills.
Amin Lakhani, President, Client Leadership, Mindshare India, said, “The third song in the life of the 6 Pack Band 2.0 is a heartening take on friendship. Despite the fact that the society turns a blind eye towards these special kids, especially in the playground, they always find a way to make friends.”
Reiterating Brooke Bond Red Label’s commitment to this inclusive initiative, Shiva Krishnamurthy, General Manager, Beverages, Hindustan Unilever, said, “With each new song, the Brooke Bond Red Label 6-Pack Band 2.0 is highlighting a relevant and significant aspect about the differently abled. This resonates with Brooke Bond Red Label’s credo of celebrating togetherness irrespective of gender, age, ability or disability. Everyone needs friends, so saluting friendships with these talented young people is special for us too.”
The music video for the song was made special courtesy a trip to the Imagica Adlabs Amusement Park. Pooja Shetty Deora, Director, Adlabs Imagica, added, “We are proud to have hosted the kids from the 6 Pack Band 2.0 and their friends during this shoot, it was a lot of fun and learning. We must make space for those who are differently abled to have a society that is fair and equal to all.”
Ashish Patil, Head of Y-Films, said, “We couldn’t have found a better yaar than the supremely talented Kakkar to make this 6 Pack Band 2.0 song even more isspeshal. She helped us celebrate those isspeshal friends from across the globe who help make this world a better place!”
Mindshare and Y-Films ka Brooke Bond Red Label Band 2.0 features Ananya, Anjali, Maitreya, Parth, Prerna and Rishaan. The songs are written by Kumaar and composed by Shameer Tandon, who is also the curator of the project. 6-Pack Band 2.0 is conceived and produced by Patil and this is their third single and music video. The songs are showcased on Y-Films’ YouTube channel and available on all popular music platforms. Their previous collaborations include a launch by Karan Johar and a collaboration with Vishal Dadlani. There are three more singles to follow.