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Dainik Jagran engages media agencies with Mastertalk by Shreyas Talpade

The Mastertalk on in-movie brand integration took place at Group M, OMD and Loadstar as a prelude to the Jagran Film Festival

Actor Shreyas Talpade, who rose to fame with his roles in movies like Iqbal, Door, Om Shanti Om, Welcome to Sajjanpur and Golmaal series, recently participated in an interesting Mastertalk at Group M, OMD and Loadstar, as a prelude to the Jagran Film Festival. 

Jagran Film Festival (JFF), which aims to connect great cinema with nationwide audience, is now in its ninth edition.

At the Mastertalk, Talpade spoke on the importance of branded content and its impact it has on audiences and about his next directorial venture on the life of the winning champion horse, Rochester and his trainer. The film revolves around their incredible and unusual story of courage, bravery and survival. 

Talpade in conversation with an oxford scholar and an alumni of IIM Kozhikode - Vishwapriya Co-founder and Managing Director of Blewminds consulting, said, "Brand integration is a great way to reach out to audiences which is captive for few hours. Today I see how producers, directors and scriptwriters understand that brands have their own unique situations and are willing to position the brand personalities innovatively and subtly marry it with the script." 

Present at the event, Hema Malik, COO, Lodestar Delhi, said, “The event was a good entertainment break for the entire team.”  

Rakesh Malhotra, AVP, OMD,  added, “My entire team was thrilled and excited for Shreyas to be at OMD.”

9th Jagran Film Festival is scheduled to commence on June 29 - July 3 in Delhi and tour to other Indian cities like Kanpur, Lucknow, Allahabad, Varanasi, Patna, Dehradun, Ranchi, Jamshedpur, Bhopal, Indore, Gorakhpur, Agra, Ludhiana, Hisar, Meerut and Raipur before concluding in Mumbai in September.

Jagran Film Festival will connect 18 cities and showcase over 200 films.

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