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Cheil WW India appoints Nitin Pradhan as Senior ECD

Pradhan joins from Publicis India. The agency has also appointed Moosa Khan as Head of Digital (Creative)

Cheil WW India announced the appointment of Nitin Pradhan as Senior Executive Creative Director and Moosa Khan as Head of Digital (Creative) and. They will report to Sagar Mahabaleshwarkar. Khan and Pradhan join Cheil WW India with the responsibility of inspiring and mentoring the creative and digital team to ‘think big’ and embrace the agency’s philosophy of ‘technology + creativity’.

Speaking on the appointment, Atika Malik, Chief Operating Officer, Cheil WW India, said, “We are the ‘Agency of Now’ where creativity is inspired by technology. I am extremely happy that Moosa and Nitin will add their digital capability, creativity and energy to Cheil. I look forward to working closely with them to inspire new ideas and solutions for our progressive brands. For 15 years, Cheil in India has provided brand solutions across retail, experiential, digital and communication to transform our client’s businesses. They will be a great asset to our creative strength and we welcome them warmly into the Cheil family."

“I am delighted to welcome Moosa and Nitin to our team. Both of them are exceptional creative talents to have on board. While Moosa has immense understanding of new age digital media, Nitin is a fantastic creative talent with great ability of storytelling. Most importantly, we all have a shared passion for creative excellence and digital innovation. With these beliefs firmly at the heart, Moosa and Nitin will be a tremendous asset to our bold creative ambitions. Wait and watch as magic happens,” added, Sagar Mahabaleshwarkar, Chief Creative Officer, Cheil WW India.

On joining the agency, Khan said, “Cheil has the grit of an advertising agency and the hunger of a tech company, with a roster of clients and talent to match. This makes for an exciting future fuelled by tech & creativity. I look forward to being a part of this evolution.”

Commenting on his appointment, Pradhan said, “Cheil has the collective capability to offer the best to the clients, which is truly incredible. I am excited to be working with so many incredibly talented and diverse people. I look forward to adding value through my creativity and making a difference to the people and clients around us.”

Khan brings with him over 10 years of experience in digital as well as traditional advertising. He has worked across agencies such as Dentsu Webchutney, Madison, TBWA and Jack in the Box Worldwide. Some of the clients he has worked with include Airtel, Whirlpool, United Nations, ITC, Panasonic, Times of India, Payback, Tetra Pak, Nissan, Microsoft and Pepsi. He has won multiple awards including metals at Goafest and the Kyoorius Creative Awards.

Pradhan has over 17 years of experience working with the best in the industry – Ogilvy, JWT, McCann, Leo Burnett and the likes. He was previously the NCD at Publicis India Delhi office. In addition to his diverse experience, he boasts of many accolades to his credit. An alumnus of MICA, he has to his credit many successful campaigns like KBC Season 2: Umeed Se Dugna, KBC Season 3: Kuchh Sawaal Zindagi Badal Saktey Hain, Amaron, Bank of India (Rishton ki Jamapunji campaign) Tata Sky and Tata Sky Plus (campaigns featuring Aamir Khan), Red Label and 3 Roses Tea, Ceat tyres, Nestle Alpino, Maggi and Makemytrip among others.

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