Roopak Saluja’s The 120 Media Collective has announced senior level elevations. Kaizad Pardiwalla, President, Jack in the Box Worldwide, has been elevated to President and Chief Operating Officer, The 120 Media Collective.
In addition to leading the content and communication group’s agency business, Pardiwalla will now oversee its integrated digital video content offering, as well as scaling up of its content marketing and platforms’ client base.
Pardiwalla has 24 years of experience in the advertising world and has been with The Leo Burnett Group, where he ran Orchard India; Lowe Lintas; Grey and Ogilvy, where he headed OgilvyOne nationally.
Rishi Sen, who was earlier Associate Director, Integrated Operations, has been promoted to Chief of Staff. Along with leading traffic and internal operations, his new role entails working closely with Saluja and Pardiwalla to manage growth and innovation, strategic partnerships and corporate communications.
Sen has nearly 11 years of experience in media, events and advertising and has been at The120 Media Collective for four years.
Praveen Nair has been promoted from Associate Creative Director to Creative Director, Jack in the Box Worldwide. Prior to JITB, Nair helmed the creative teams at Isobar and Grey Digital. Through his career, he has worked on multiple award-winning campaigns on brands like Bournvita, Volkswagen and Tata Motors, to name a few. He will now lead JITB’s copy and social media teams, driving excellence across all of its clients.
Roopak Saluja, Founder and Chief Executive Officer, The 120 Media Collective, said, “As The 120 Media Collective moves into its next phase of growth, where creating content for business impact is our holy grail, it is imperative to allocate responsibility and build accountability across the group. Kaizad has been an exemplary partner to me and has led JITB to new heights since he came on board in 2016. Rishi and Praveen have proven their ability to inspire teams and get stuff done, allowing us to deliver the level of output that has come to be expected of us over time. This year has already been one of great momentum for 120MC, with new client acquisitions across Financial Services, Healthcare and our traditional stronghold, FMCG. We have set lofty goals for ourselves for 2020 and these developments will take us a few steps closer in achieving them.”