OMD India has been appointed to manage the media duties for Wipro Consumer Care, which will be serviced by a dedicated team of media, strategy and data specialists out of the network’s Bengaluru office. The scope of work covers the planning and buying duties for both offline and digital channels for all of Wipro’s iconic brands – Yardley, Glucovita and Safewash – as well as any future product launches targeting urban consumers.
The accounts were previously managed by Wavemaker, who held the business for the past five years.
Wipro Consumer Care is among the top FMCG and the fastest-growing companies in India, with its products sold in over 40 countries worldwide. Having established a strong consumer base for its personal and skin care products in South-East Asia and the Middle East, Wipro has also gained a global footprint by acquiring Singapore’s Unza Holdings Ltd and LD Waxsons, and Yardley’s businesses in India, Middle East, UK and Europe.
“We are delighted to have the opportunity to work with Wipro and its amazing portfolio of brands,” said Priti Murthy, CEO, OMD India. “This collaboration will give us the opportunity to create interesting, challenging and effective work in the constantly changing marketing and media ecosystem. By leveraging our deep analytical capabilities, performance-based media channels and media creativity, we are well prepared to drive tangible business results and growth for Wipro.”