Digitally Inspired Media has won the digital mandate for Star Health and Allied Insurance, the health insurance company. The account will be managed from the agency’s Chennai office.
The mandate includes handling communication strategy, engagement planning and management of the brand’s digital assets.
What helped the agency was the understanding of the business and category, which was crucial to developing a plan that aligned with the brand’s vision.
This win strengthens Digitally Inspired Media’s portfolio of national clients, which include Saint Gobain India, Gold Winner, ZEEL, Kaleesuwari Refinery among others.