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BITM bags social communication mandate for ResMed

Bang in the Middle will enhance the image of the brand so that it becomes the preferred name for sleep apnea treatment

ResMed, a company providing treatment for sleep apnea, has awarded its digital/social communication mandate for India to Bang in the Middle.

ResMed is known for its medical devices and cloud-based software applications and offers devices that are able to better diagnose, treat and manage sleep apnea, chronic obstructive pulmonary disease (COPD) and other chronic diseases.

Claiming to be remotely monitoring more than three million patients every day, ResMed is committed to be ranked as the world’s best tech-driven medical device company – improving quality of life, reducing the impact of chronic disease and saving healthcare costs in more than 100 countries.

Bang in the Middle has been tasked to further the image of the brand so that it becomes the preferred name for sleep apnea treatment and a force reckon with.

Naresh Gupta

Naresh Gupta, Managing Partner and CSO, Bang in the Middle, said, “As the creative agency, our agenda is to bring awareness about sleep apnea and educating our audience about ResMed’s path-breaking technologies and devices through creative solutions, in sync with their creative ideologies as well their overall business objectives for India. It is an extremely prestigious assignment for us and we look forward to add value to the brand.”

Seema Arora, Marketing Manager, ResMed, India, said, “Good quality sleep plays a pivotal role in the physical and mental well-being of an individual. Sleep deprivation or disruption can offset benefits of healthy diet and physical activity and significantly raises the risk of chronic health problems. A major cause of sleep deprivation is sleep apnea and the most common night time symptom of sleep apnea is loud persistent snoring. The current reported cases of sleep apnea are 10 million in India but only 1% of them are on therapy. There is a need to spread awareness about sleep apnea symptoms, its impact on health and various available therapy options.”

Bang in the Middle also works with Amira pure Foods, Inox Leisure, Kochar Tech, Times Pro, Go Duty free, Landmark group, JSW Energy, Home Credit, Mumbai Duty free, Mail Today, VNL, Mahindra First Choice, DLF Saket, among others


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