Travelxp, a travel channel reaching over 75 million homes, is set to enter the UK, another major international mainstream TV market, through the Freeview platform.
Travelxp’s launch on the Freeview platform, which reaches nearly 99% of TV homes in the UK, will add nearly 16 million TV homes to its existing reach. Every television manufactured in the UK after 2008 includes an inbuilt Freeview tuner that enables it to receive channels from Freeview, which is operated by DTV Services, a joint venture between the BBC, ITV, Channel 4, Sky and transmitter operator Arqiva.
Prashant Chothani, CEO, Travelxp, said, “We are delighted to announce that from April 30, Travelxp will be launched for mainstream audiences in the UK through the popular Freeview Digital Terrestrial Technology (DTT)-based platform which has the largest viewership share in the UK by platform. We are confident that our popular, premium travel-related entertainment and infotainment-driven content will connect with close to 16 million Freeview subscribers all over the UK. We are happy to partner with the Freeview platform, which has helped us become the first Indian television channel that has launched in the UK for mainstream audiences, and we look forward to a long and mutually beneficial relationship.”
Travelxp will also locally produce content for the UK audiences. This will be driven by Sumant Bahl, MD, Europe, Travelxp, who also leads Travelxp UK from its Greater London office.
Bahl said, “We are known for our mainstream approach, which focuses, always, on the entire mainstream audience instead of the diaspora alone as that would limit our reach and impact. For the UK audiences, we shall not only continue to provide our world-class mainstream content from our large library of over 1,000 hours, we will also produce similarly engrossing and quality content locally in the UK, on all key travel aspects of destination, food, culture, nature, heritage, lifestyle and more. This locally produced content will resonate with the discerning UK audiences and add immense value to our growing content library too.”
For its varied travel content, Travelxp has made aggressive marketing plans, targeting the large mainstream audience market in the UK. The plans include TV campaigns on mainstream television and digital billboard screens across the UK on buses, the underground, and on social media, among other initiatives.
Travelxp is promoted and led by Prashant and Nisha Chothani, Director and Head of Content. Together, they have over 55 years of media experience that has helped Travelxp become the world’s leading travel channel in seven short years since its launch in 2011.
Travelxp has content in local language of various countries like English, German, Czech, Slovenian, Serbian, Croatian and Bulgarian with many more in the pipeline. In India, it has content available in Hindi, Tamil and Bengali, and it has plans to add several more in the near future.
Travelxp is also the global leader in 4K HDR technology and all shows on the channel are original in-house productions planned to appeal to the best of global audiences. “Our launch in the UK on Freeview is yet another major step in our mission to help lovers and aficionados of travel explore the best of travel and lifestyle vicariously through Travelxp, and to encourage them to step out and explore our beautiful world in person,” Chothani said.
Travelxp’s most popular shows from its six main categories of destination, lifestyle, food, culture, nature and heritage will be available to UK TV homes on the Freeview network.
Destination genre of programming includes episodes from shows like Backpack, Off The Grid, Glimpses, Xplore World, Xplore India, XP Guide, City Breaks, Nordic Quest, Summer Escapes and special series on Nepal – Hope Never Dies.
Lifestyle genre has episodes from series like Unwind, Bliss, World Spas, Great World Hotels, Great Indian Hotels, Best From The Rest, Cruise XP, Tracking Royalty and more.
Food will include content from shows like Strictly Street seasons 1 and 2, Food Fact Fun, Food Highway, Quest and Foodicted, among others.
Culture includes episodes from popular culture-based series like Divine Destinations, World Festivals, The Special Mount Kailash Series, special culture series like Hornbill Festival, Desert Sunset, Rann Utsav, Fair@Pushkar, Spring Fun, and much more.
Similarly, Nature, Heritage genres too have specialised programming.