Network18 has announced the extension of its flagship business news brand CNBC-TV18 in the digital space. CNBCTV18.com was launched at the CNBC-TV18 ‘India Business Leader Awards’ night by Ravi Shankar Prasad, Union Minister of Law and Justice and Electronics and Information Technology. Others present at the launch were Dharmendra Pradhan, Union Minister of Petroleum and Natural Gas and Skill Development and Entrepreneurship, Hasmukh Adhia, Finance Secretary.
Shereen Bhan, Managing Editor, CNBC-TV18, said, “There couldn’t have been a better occasion to launch the digital arm of CNBC-TV18 than at corporate India’s most coveted awards night – The India Business Leaders Awards. CNBCTV18’s promise of providing accurate and actionable information in real time will now take a whole new meaning. CNBCTV18.com will be the destination for a truly integrated business newsroom that packs live streaming of CNBC-TV18 content, special shows, videos, and compelling analysis. The launch of CNBCTV18.com is an important milestone in our evolution as India’s most watched and most trusted Business News brand.”
CNBCTV18.com is a premium digital platform offering in-depth news coverage, expert analysis and easy-to-consume information on business, stock market and the economy. It offers a good mix of textual, video and audio storytelling formats.
Manish Maheshwari, CEO, Network18 Digital, said, “With CNBCTV18.com, we aim to drive deeper engagement with our audience. We want to break the clutter. Our emphasis will be on quality rather than quantity. We have set up a team that will produce accurate, credible and relevant content that provides distinctive value to the audience. We will invest enough time in decoding the behaviour of our readers to offer them an unmatchable experience."
The digital destination of the business news channel will cater to stock market traders and a discerning audience with a nose for business news, influencers as well as the young business executives who aspire to climb the wealth ladder. The site will offer fresh perspectives on entrepreneurship, leadership, start-ups and other finer aspects of business and economy.
Binoy Prabhakar, Editor, CNBCTV18.com, said, “CNBCTV18.com’s aim is to shine a light on the most important financial trends, leveraging the full power of CNBC-TV18 to deliver sharp news and featuring in-house and outside experts to share in-depth analysis. All the CNBC-TV18 products such as the website, apps, a daily newsletter and podcasts, among others, have been created to deliver news and information efficiently and effectively to our audiences.”
A unique feature will be the weekend edition which will be completely different from other days and will be dominated by specials and columns on food, books, parenting, health and fitness, women’s special, luxury, travel as well as offbeat stories.
Corporate houses have come together to partner the launch. Some of the names include Motilal Oswal, Boeing, Bombay Stock Exchange and Vistara. The site went live on April 6, 2018.