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McCann Worldgroup leads Indian charge with 10 shortlists at 2018 One Show awards

Out of 18 shortlists from India, Hindustan Petroleum secures five for ‘Roads That Honk’. Ogilvy, FCB and Famous have one shortlist each

Indian agencies have secured 18 shortlists for the 45th annual One Show where McCann Worldgroup India Mumbai leads the way with 10 finalists, including seven with McCann Health Delhi for ‘The Immunity Charm’ done for Ministry of Public Health, Afghanistan.

Hindustan Petroleum has five finalists for its own ‘Roads That Honk’.

Indian agencies with one finalist each are Ogilvy & Mather Mumbai for RNW Media’s #NotMusicToMyEars, FCB India Mumbai for Times of India’s ‘Shindoor Khela - No Condition Apply’ and Famous Innovations Mumbai for CaratLane’s ‘The Personalised Ring Box That’ll Get You a Yes’.

This year’s One Show has 1,643 finalists representing 42 countries, selected from 19,800 total entries. The US has the most finalists with 669, followed by the UK with 117, Japan with 94, Canada with 86, Germany with 78, Brazil with 70, France with 65 and Australia with 59.

Globally, BBDO New York is the agency office with most One Show finalists with 68, including 10 for Downtown Records’ ‘Live Looper’, featuring the band the Academic and eight for P&G ‘The Talk’.

Ogilvy & Mather, Chicago, has 34 finalists, including 16 for SC Johnson ‘Kiwi Portraits Completed’ campaign and individual ads, and Wieden+Kennedy, Portland has 33 finalists, including 11 for a variety of KFC work and eight each for Old Spice and Nike entries.

Other offices with the most One Show finalists entries are Dentsu Tokyo with 32, McCann New York with 29, Droga5 New York with 25, Jung von Matt in Hamburg and DDB Paris both with 21, and AlmapBBDO, São Paulo and David Miami with 20 finalists each.

The entry collecting the most finalists is SC Johnson ‘Kiwi Portraits Completed’ campaign and individual ads by Ogilvy & Mather, Chicago with 16 spots.

Droga5 New York’s ‘The Truth is Hard to Find’ campaign and ads for The New York Times picked up 14 finalists, while McCann New York’s ‘Fearless Girl’ for State Street Global Advisors has 13 finalists spots. Both Cossette Toronto’s ‘SickKids VS’ work for SickKids Foundation and David Miami’s ‘Google Home of the Whopper’ for Burger King have 11 finalist spots.

The One Club for Creativity awards shows each have their distinct focus. The One Show focuses on creativity of ideas and quality of execution, while the ADC Annual Awards maintains its historical concentration on craft, design and innovation.

This year’s winners will be announced on two nights of The One Show during The One Club for Creativity’s Creative Week, May 7-11, 2018 in New York.

The first night of The One Show, covering Branded Entertainment, Design, Direct Marketing, Health, Wellness & Pharma, Intellectual Property, Moving Image Craft, Public Relations, Responsive Environments, Green Pencil and Cultural Driver will be Wednesday, May 9, 2018, 6:00 pm-12:00 am at the Ziegfeld Ballroom, 141 West 54th St.

The second night of The One Show, awarding work in Cross Platform, Film, Interactive, Mobile, Print & Outdoor, Radio, Social Influencer Marketing, Social Media, UX / UI, Penta Pencil, Best of Show and other special awards, takes place on Friday, May 11, 2018, 6:00 pm-2:00 am at Cipriani, 55 Wall St.

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