Marico has announced a strategic investment in Revolutionary Fitness by agreeing to acquire up to 22.5% equity stake, through primary and secondary infusions.
Revolutionary Fitness owns Revofit (https://revofit.com/) – an integrated fitness and holistic wellness solutions app (available on Android and iOS), which provides a 360-degree approach to a healthy lifestyle. It helps urban, health conscious, working professionals build healthy habits and enables easy access to all health needs, be it diet, fitness, nutrition or exercise.
Saugata Gupta, MD and CEO, Marico, said, “I am delighted with the partnership with Revofit, a next generation digital wellness platform. This complements Marico’s aspiration to participate in the nutraceuticals and wellness space. This win-win alliance offers a wider choice to consumers looking to incorporate wellness, fitness and nutrition into their daily lifestyle.”
Over the years, Marico, through its brand ‘Saffola’, has championed a proactive and healthy lifestyle. Saffola has been expanding its product offerings from healthy edible oils to healthy foods such as oats (plain and masala), high-fibre soups and meal-replacement high protein Nutrishakes. Going forward, the brand will continue to develop a wider bouquet of healthy foods. This alliance is yet another step towards strengthening Marico’s healthy lifestyle offerings, by leveraging Revofit’s integrated platform.
Sunjay Ghai, Co-founder and CEO, Revolutionary Fitness, said, “Marico stands for innovation and we take great pleasure in partnering with them on our journey to make India healthier. Marico’s deep domain knowledge in marketing, distribution and product development, coupled with our strengths in digital channels and focus on niche FMCG products for millennials, will enable cross pollination of ideas to create a robust high-growth business. Our team is super-excited to begin this journey with Marico.”