The Social Street was awarded the Creative Agency of the Year with 17 metals, including three gold, seven silver and seven bronze at the Abbys 2018.
FCB India Group stood second with eight metals – three silver and five bronze, while Medulla WYP network bagged six metals, three gold, one silver and two bronze.
Also read: Abby 2018: The creative confusion
On the third and the final day of Goafest 2018, the Abbys were handed out to the winners of Digital and Mobile, Digital Craft, National Geographic Green Award, Special Abby, Promotion/ Activation, Radio Craft, Radio, Branded Content sand Entertainment, Out of Home and Ambient Media, Still Content, Audio Visual Content and Integrated Abbys.
These categories were broadly divided into three segments – Creative Agency of the Year, Branded Content and Entertainment Specialist of the Year, and Digital and Mobile Specialist of the Year.
Early Man Films was the only agency to bag a Grand Prix in the ‘Audio Visual Long Form - Public Service’ Category for their outstanding work for Reforest India - The Story of Kaveri. A total of 64 metals in the Creative Agency of the Year category – eight gold, 19 silver and 36 bronze, other than the Grand Prix.
In the Branded Content and Entertainment Specialist of the Year, Medulla WYP Network won the most with four metals including two gold and two bronze. FCBIndia Group won two metals, a gold and a silver each, followed by Dentsu Webchutney that bagged three bronze metals. A total of 15 metals were given in the category – three gold, four silver and eight bronze.
Dentsu Webchutney took home eight metals in the Digital and Mobile Specialist of the Year category, which included one gold, four silver and three bronze. This was followed by Hungama Digital Services which stood second with four metals – one gold and three silver. In this category, The Social Street grabbed five metals – one gold, one silver and three bronze. The category got a total of 40 metals, including five gold, 13 silver and 22 bronze.
Special Abby for Gender Sensitive work was also given away on day three. The two gold for the category went to Star India (for Gurdeep Singh and Daughters) and Cellar Door Productions (for PeeBuddy’s campaign Ladies, Urine control to You're in Control! Now, Simply Stand and Pee.). One silver metal was given to The Social Street for The Healthy Abaya campaign and another silver to FCBIndia Group for The Times of India’s No Conditions Apply - Sindoor Khela campaign.
The gold metal for National Geographic Green Award went to The Social Street for its campaign The Snake Guard, made for Prasadam Industries. A silver was won by Early Man Films for The Story of Kaveri, while one bronze each was won by The Social Street for Untag and FCBIndia Group for An ad that actually saves water.
Prasoon Joshi who is known for his contribution to advertising, films and communications was felicitated with a special award at the Abbys on Day three. Recognising his unparalleled contribution to the world of Indian media, the special award is a reaffirmation of the advertising fraternity’s confidence that he will take the power of creativity further, and make it a part of the things that matter in a new and resurgent India.
Nakul Chopra, President, Advertising Agencies Association of India (AAAI), said, “When we started planning for Goafest 2018, our aim was to create a festival filled with knowledge, wisdom, entertainment, fun and which was also a great networking opportunity. The quality of the speakers, the valuable knowledge shared during the seminars, the networking opportunities across these last three days and presentation of Abbys that celebrate excellence in creativity is what make Goafest such a unique experience. Goafest is a confluence of creative minds who gather here year on year to connect, communicate and celebrate the amount of hard work that each one of them is putting in to make media, marketing and advertising industries successful.”
“I would like to thank everyone who has been a part of Goafest 2018 for their unrelenting support. And many congratulations to all our winners. You all deserve every bit of all the recognition that has been bestowed upon you by the industry,” Chopra added.
Vikram Sakhuja, President, The Advertising Club, said, “Goafest is a phenomenon that is close to the hearts of the entire media and creative fraternity. Months of hard work by the AAAI and The Advertising Club teams, the Abbys Master Jury, and encouragement from all of you present here has perspired into yet another stellar festival this year. In this 50th year of Abby Awards, we made crucial changes and rationalised categories which just made the Abbys even more coveted. I would like to extend my heartfelt congratulations to all the winners and also thank the jury for their meticulous and fair evaluation that makes Abby Awards the numero uno recognition of creative mastery in India.”
Ashish Bhasin, Chairman, Goafest 2018 and Vice-President, Advertising Agencies Association of India (AAAI), said, “After witnessing the event over the last three days, I can proudly say we have achieved everything that we had set out to. Not only did we have best of the speakers coming forward to impart learnings to young ones, we also saw ideas being exchanged and people truly enjoying themselves. Over the last three days, Goa has seen some of the most creative minds in India together at one place – meeting, interacting, engaging and celebrating Abby wins with each other. This is what the true spirit of Goafest is all about. Everyone who is going home with a metal from Goafest 2018 is truly deserving of victory and I congratulate each and every one of them for their incredible wins. It is definitely truly deserved.”
Ajay Kakar, Vice-President, The Advertising Club and Chairman, Awards Governing Council, said, “As we come to the conclusion of Day three of Goafest 2018, I would love to take this opportunity to thank the industry stalwarts and youngsters who helped us co-create Abby Awards 2018, courtesy their inputs. A very big thanks also to the industry for sending in entries and their wholehearted participation in the fest this year. I would also like to salute Prasoon Joshi for his contribution to the world of advertising, communications and films and for being a convergence point for mass India through his craft.
|
Brand |
Caption Title |
Entrant Agency/Organization |
Metal |
|||||
|
Branded Content & Entertainment |
||||||||
|
12a. Best fictional program, series or film |
Samsung |
Samsung A9 Pro Bold Shorties |
Cheil India |
Silver |
||||
|
|
Amazon Seller Services Pvt. Ltd. |
IPL Chonkpur Ke Chowk Se |
Medulla WYP Network |
Bronze |
||||
|
|
Saregama |
Kuchh Bheege Alfaaz |
BIG FM |
Bronze |
||||
|
12b. Best non-fiction program, series or film |
The Better India |
Breaking Barriers initiated by The Better India supported by Brooke Bond Red Label |
The Better India |
Bronze |
||||
|
|
Indian Association of Palliative Care (IAPC) |
LAST LAUGH |
Medulla WYP Network |
Gold |
||||
|
12d. Best use or integration of experiential events, Creative positioning of a brand using events, festivals, flash mobs, installations, etc. |
The Shoe Laundry |
A Pleasant Surprise |
THE SOCIAL STREET |
Bronze |
||||
|
12d. Best use or integration of experiential events, Creative positioning of a brand using events, festivals, flash mobs, installations, etc. |
Mohan Foundation |
Life Before Ashes |
THE SOCIAL STREET |
Silver |
||||
|
|
Indian Association of Palliative Care (IAPC) |
LAST LAUGH |
Medulla WYP Network |
Gold |
||||
|
|
The Times of India |
No Conditions Apply - Sindoor Khela |
FCBIndia Group |
Gold |
||||
|
|
Vodafone India Limited |
#GiftAStory |
Medulla WYP Network |
Bronze |
||||
|
12e. Best use of integration of user generated content. |
Bridge Music Academy |
The Racist Cover |
Dentsu Webchutney |
Bronze |
||||
|
12f. Best use or integration of music |
Bridge Music Academy |
The Racist Keyboard |
Dentsu Webchutney |
Bronze |
||||
|
|
Bridge Music Academy |
The Racist Cover |
Dentsu Webchutney |
Bronze |
||||
|
|
BOROSIL |
The Magic of Glass |
Sideways Consulting LLP |
Silver |
||||
|
12h. Best integrated entertainment content campaign which uses more than 2 media |
The Times of India |
No Conditions Apply - Sindoor Khela |
FCBIndia Group |
Silver |
||||
|
Digital & Mobile |
||||||||
|
9Aa. Brand Website |
Tata Steel |
Tata Steel Corporate Website |
Hungama Digital Services |
Silver |
||||
|
9Ab. Brand Microsite |
Amazon |
OnePlus 5T - The world's first virtually unboxed phone |
M&C Saatchi February |
Bronze |
||||
|
|
Enamor |
HOW WE HELPED ENAMOR ADDRESS THE ELEPHANT IN THE CLOSET, ON A PINT-SIZED BUDGET |
Wavemaker |
Bronze |
||||
|
|
H&R Johnson India |
The Red Ramp Project |
Hungama Digital Services |
Gold |
||||
|
|
Bajaj Electricals |
Magic of Light |
Tonic Worldwide |
Silver |
||||
|
9B a. Social Media (Co-Creation / Crowd sourcing / Response etc.) |
Blood Donors India |
Strangers helping Strangers |
THE SOCIAL STREET |
Bronze |
||||
|
|
Reckitt Benckiser - Durex |
RexBot Makes India Talk About Sex |
Interactive Avenues Private Limited |
Bronze |
||||
|
|
Upendra Namburi |
A secret book launch |
THE SOCIAL STREET |
Bronze |
||||
|
|
HE Advanced Grooming |
HE Flying Basin |
WATConsult |
Bronze |
||||
|
|
Lenovo India |
Lenovo Service Live |
Experience Commerce |
Silver |
||||
|
|
ITC Engage |
Pocketful 'O' Stories |
Dentsu Webchutney |
Gold |
||||
|
|
Nokia Mobile |
Nokia Mobile - The Make Snake Challenge |
Dentsu Webchutney |
Silver |
||||
|
|
Pringles India |
#SingleAsAPringle Valentine's Campaign |
Wunderman International |
Silver |
||||
|
9B b. Social Media (Tools/Applications) |
Reckitt Benckiser - Durex |
RexBot Makes India Talk About Sex |
Interactive Avenues Private Limited |
Bronze |
||||
|
|
Rustik Travel |
Untag |
THE SOCIAL STREET |
Gold |
||||
|
9C a. Games (Online) |
IndusInd Bank |
The Other Men In Blue |
Dentsu Webchutney |
Silver |
||||
|
9D a. Technology (Utility/Tool) |
Rustik Travel |
Untag |
THE SOCIAL STREET |
Silver |
||||
|
|
Good Vibes |
The Good Vibes Project |
Cheil India |
Gold |
||||
|
|
ScoopWhoop |
World’s First In-Flight Content App - ScoopWhoop |
Dentsu Webchutney |
Bronze |
||||
|
9D b. Technology (Installations) |
National Geographic |
Earth Live |
Isobar India |
Bronze |
||||
|
|
Bridge Music Academy |
The Racist Keyboard |
Dentsu Webchutney |
Silver |
||||
|
9D c. Technology (Others) |
Karix |
The Art of Sound |
The Max |
Bronze |
||||
|
|
Google India |
Google Maps : Look Before you leave : Real time traffic update on a traditional billboard |
Kinetic Advertising India Private Limited |
Gold |
||||
|
|
Pringles India |
Pringles Diwali FB Live Campaign |
Wunderman International |
Bronze |
||||
|
9E. Search |
NEXA S-Cross |
YouTube Pre-Roll Hijack |
HAKUHODO INDIA |
Bronze |
||||
|
|
adidas India |
adidas Uprising - Hijack |
Isobar India |
Bronze |
||||
|
|
Amazon |
Amazon Echo Youtube Pre-Rolls |
Blink Digital |
Silver |
||||
|
9G. Mobile/Tablet Site |
Maruti Suzuki India Ltd. |
#Flying Passes- Maruti Suzuki Auto Expo |
Grapes Digital Pvt. Ltd. |
Bronze |
||||
|
|
H&R Johnson Tiles |
Red Ramp Project - H&R Johnson Tiles |
Hungama Digital Services |
Silver |
||||
|
9H. Mobile/Tablet Apps |
Rustik Travel |
Untag |
THE SOCIAL STREET |
Bronze |
||||
|
|
Good Vibes |
The Good Vibes Project |
Cheil India |
Silver |
||||
|
|
ScoopWhoop |
World’s First In-Flight Content App |
Dentsu Webchutney |
Bronze |
||||
|
9I. Mobile Technology |
ScoopWhoop |
World’s First In-Flight Content App |
Dentsu Webchutney |
Bronze |
||||
|
9J. Mobile Games |
Jio KBC |
30 Million touches through Jio KBC |
Jio |
Bronze |
||||
|
|
Nugget |
Android Mobile Game Nugget |
BBC Media Action (India) |
Bronze |
||||
|
9K. Mobile Messaging |
Cafe TC |
Missed Caller |
Dentsu Webchutney |
Silver |
||||
|
Digital Craft |
||||||||
|
18A - UI / UX Design (App, Social Media) |
Good Vibes |
The Good Vibes Project |
Cheil India |
Bronze |
||||
|
|
H&R Johnson Tiles |
Red Ramp Project - H&R Johnson Tiles |
Hungama Digital Services |
Silver |
||||
|
18B - Data / Analytics |
Hotstar |
Fangraph - Graph with soul |
STAR INDIA PVT. LTD |
Bronze |
||||
|
18C - Programming |
Forevermark Diamonds Pvt. Ltd. |
FOREVERMARK JOURNEY WALL |
The Max |
Bronze |
||||
|
Radio Craft |
||||||||
|
17A. Radio Craft - Writing |
Bausch + Lomb |
Dr. Zindagi |
FCBIndia Group |
Silver |
||||
|
|
Goomo Holding Services Pvt. Ltd. |
Anda-Man |
Dentsu Webchutney |
Bronze |
||||
|
Special Abby |
||||||||
|
13 - Gender Sensitive |
Star Plus |
Gurdeep Singh & Daughters |
STAR INDIA PVT. LTD |
Gold |
||||
|
|
PeeBuddy |
Ladies, URINE control to You're in Control! Now, Simply Stand and Pee. |
Cellar Door Productions |
Gold |
||||
|
|
Murcyleen Peerzada Label |
The Healthy Abaya |
THE SOCIAL STREET |
Silver |
||||
|
|
The Times of India |
No Conditions Apply - Sindoor Khela |
FCBIndia Group |
Silver |
||||
|
National Geographic Green Award |
||||||||
|
National Geographic Green Award |
Prasadam Industries |
The Snake Guard |
THE SOCIAL STREET |
Gold |
||||
|
|
Reforest India |
The Story Of Kaveri |
Early Man Film Pvt. Ltd. |
Silver |
||||
|
|
Rustik Travel |
Untag |
THE SOCIAL STREET |
Bronze |
||||
|
|
Blue Star - Water Coolers |
An ad that actually saves water. |
FCBIndia Group |
Bronze |
||||
|
Still Print Ad |
||||||||
|
1Aa. FMCG - Foods & Beverages |
Amul Chocolate |
Dark to the light (1,2,3) |
FCBIndia Group |
Bronze |
||||
|
1Ba. FMCG - Personal Care, Home Care, Healthcare & Others |
Kamasutra Condoms |
Race Horse, Greyhound |
FCBIndia Group |
Silver |
||||
|
1Ba. FMCG - Personal Care, Home Care, Healthcare & Others |
Recron Superdye |
Colour Run Demons - Demon 1,2,3 |
Utopeia Communicationz Pvt Ltd |
Bronze |
||||
|
4a. Services |
Plan My Trip |
Mahatma Gandhi, Mother Teresa, Che Guevara |
Outreach Nepal |
Bronze |
||||
|
4a. Services |
Masterfile India |
Uncomplicate - Biker, Soccer and Beach |
THE SOCIAL STREET |
Bronze |
||||
|
6a. Corporate, Media, Entertainment & Others |
Nestle |
If only she had gone to school (Gulab Bai and Kamla Ayah) |
FCBIndia Group |
Silver |
||||
|
6a. Corporate, Media, Entertainment & Others |
Times Soulmate |
Books over Beauty – Correcting a 156 year old mistake |
Famous Innovations |
Silver |
||||
|
7a. Public Service |
Alzheimer's and Related Disorders Society of India |
Forgotten Pieces - Study, Kitchen and Washroom |
THE SOCIAL STREET |
Bronze |
||||
|
Still Other (POS / DIGITAL BANNER / MEME ETC. / EXCEPT OUTDOOR) |
||||||||
|
1Bb. FMCG - Personal Care, Home Care, Healthcare & Others |
Sona Signature Papers |
Daily Dose of Art |
THE SOCIAL STREET |
Bronze |
||||
|
|
Kamasutra Condoms |
Race Horse, Greyhound |
FCBIndia Group |
Bronze |
||||
|
4b. Services |
Masterfile India |
Uncomplicate - Biker, Soccer and Beach |
THE SOCIAL STREET |
Bronze |
||||
|
6b. Corporate, Media, Entertainment & Others |
Nestle |
If only she had gone to school (Gulab Bai, Kamla Ayah and Indumati Tai) |
FCBIndia Group |
Bronze |
||||
|
7b. Public Service |
Mohan Foundation |
Life Before Ashes - Heart, Liver and eye |
THE SOCIAL STREET |
Silver |
||||
|
|
Alzheimer's and Related Disorders Society of India |
Forgotten Pieces - Study, Kitchen and Washroom |
THE SOCIAL STREET |
Bronze |
||||
|
Radio |
||||||||
|
1Ae- FMCG- Foods & Beverages |
Pizza Hut (Yum Foods) |
Pizza Hut GPS Innnovation |
Fever 104 FM, HT Media Ltd. |
Bronze |
||||
|
1Be-FMCG - Personal Care, Home Care, Healthcare & Others |
Heal -O- Kind |
Namak |
ADK FORTUNE |
Bronze |
||||
|
5e- Retail |
Sugar Up |
Beach |
THE SOCIAL STREET |
Silver |
||||
|
7e- Public Service |
Fever 104 FM |
Fever creates Green Corridor for live heart to be transported for an emergency transplant. |
Fever 104 FM, HT Media Ltd. |
Bronze |
||||
|
Out of Home and Ambient Media |
||||||||
|
1Bf-FMCG - Personal Care, Home Care, Healthcare & Others |
Sona Signature Papers |
Daily Dose of Art |
THE SOCIAL STREET |
Silver |
||||
|
4f-Services |
The Shoe Laundry |
A Pleasant Surprise |
THE SOCIAL STREET |
Silver |
||||
|
|
Vodafone |
Vodafone Eco Pond : Good In Good Byes |
Kinetic Advertising India Private Limited |
Silver |
||||
|
6f-Corporate, Media, Entertainment & Others |
Upendra Namburi |
A secret book launch |
THE SOCIAL STREET |
Gold |
||||
|
|
Vodafone |
Vodafone Eco Pond : Good In Good Byes |
Kinetic Advertising India Private Limited |
Bronze |
||||
|
7f-Public Service |
Mohan Foundation |
Life Before Ashes - Heart, Eye and Liver |
THE SOCIAL STREET |
Gold |
||||
|
7f-Public Service |
Vodafone |
Vodafone Eco Pond : Good In Good Byes |
Kinetic Advertising India Private Limited |
Bronze |
||||
|
Promotion/ Activation |
||||||||
|
1Bg FMCG - Personal Care, Home Care, Healthcare & Others |
Murcyleen Peerzada Label |
The Healthy Abaya |
THE SOCIAL STREET |
Silver |
||||
|
|
Sona Signature Papers |
Daily Dose of Art |
THE SOCIAL STREET |
Bronze |
||||
|
|
CaratLane - A Tanishq Partnership |
The Personalised Ring Box that'll get you a Yes |
Famous Innovations |
Silver |
||||
|
4g Services |
The Shoe Laundry |
A Pleasant Surprise |
THE SOCIAL STREET |
Bronze |
||||
|
|
Karix |
The Art OF Sound |
The Max |
Bronze |
||||
|
|
ScoopWhoop |
30 YEARS OF GIF |
Dentsu Webchutney |
Silver |
||||
|
|
Vodafone |
Vodafone Eco Pond : Good In Good Byes |
Kinetic Advertising India Private Limited |
Bronze |
||||
|
|
Vodafone India Limited |
#GiftAStory |
Medulla WYP Network |
Bronze |
||||
|
|
The Colour of Grey Cells |
Re-search - Beyond the Blue Whale |
Dentsu Webchutney |
Gold |
||||
|
6g Corporate, Media, Entertainment & Others |
Karix |
The Art of Sound |
The Max |
Bronze |
||||
|
|
The Times of India |
No Conditions Apply - Sindoor Khela |
FCBIndia Group |
Bronze |
||||
|
|
Upendra Namburi |
A secret book launch |
THE SOCIAL STREET |
Gold |
||||
|
|
KA Edu Associates |
The Progressive Report |
Dentsu Webchutney |
Bronze |
||||
|
|
Livpure |
Packaged River Water |
Famous Innovations |
Gold |
||||
|
7g Public Service |
Mohan Foundation |
Life Before Ashes |
THE SOCIAL STREET |
Silver |
||||
|
|
Indian Association of Palliative Care (IAPC) |
LAST LAUGH |
Medulla WYP Network |
Gold |
||||
|
Integrated |
||||||||
|
1Ah FMCG - Foods & Beverages |
Riso |
Riso 100/100 |
Underdog |
Bronze |
||||
|
1Bh FMCG - Personal Care, Home Care, Healthcare & Others |
Manforce Condoms |
#ShutThePhoneUp |
ADK FORTUNE |
Bronze |
||||
|
4h Services |
IndusInd Bank |
The Other Men In Blue |
Dentsu Webchutney |
Bronze |
||||
|
5h Retail |
Amazon Seller Services Pvt. Ltd. |
IPL Chonkpur Cheetahs |
Medulla WYP Network |
Silver |
||||
|
6h Corporate, Media, Entertainment & Others |
Dainik Jagran |
The Journey of 5 Sisters to the Border |
Jagran Prakashan Ltd |
Silver |
||||
|
|
The Times of India |
No Conditions Apply - Sindoor Khela |
FCBIndia Group |
Silver |
||||
|
7h Public Service |
Mohan Foundation |
Life Before Ashes |
THE SOCIAL STREET |
Silver |
||||
|
|
Indian Association of Palliative Care (IAPC) |
LAST LAUGH |
Medulla WYP Network |
Gold |
||||
|
Audio Visual Long Form |
||||||||
|
1Ac- FMCG - Foods & Beverages |
Riso |
Riso Woman |
Underdog |
Bronze |
||||
|
4c-Services |
Axis Mutual Fund |
Khushi Ke Aansu |
The Womb |
Bronze |
||||
|
5c- Retail |
Amazon Seller Services Pvt. Ltd. |
#MomBeAGirlAgain |
Medulla WYP Network |
Bronze |
||||
|
6c- Corporate, Media, Entertainment & Others |
Manforce Condoms |
#ShutThePhoneUp |
ADK FORTUNE |
Bronze |
||||
|
|
The Times of India |
No Conditions Apply - Sindoor Khela |
FCBIndia Group |
Bronze |
||||
|
|
Radio City |
Taxi Driver |
Music Broadcast Ltd |
Bronze |
||||
|
7c- Public Service |
Reforest India |
The Story Of Kaveri |
Early Man Film Pvt. Ltd. |
Grand Prix |
||||
|
|
Indian Association of Palliative Care (IAPC) |
Last Laugh |
Medulla WYP Network |
Gold |
||||
|
Audio Visual Short Form |
||||||||
|
1Ad- FMCG - Foods & Beverages |
Suhana Masala |
Secret Plan |
Sideways Consulting LLP |
Bronze |
||||
|
1Bd- FMCG - Personal Care, Home Care, Healthcare & Others |
Zeel Rainwear |
Fiyer |
The Womb |
Bronze |
||||
|
4d- Services |
Motilal Oswal Financial Services Ltd |
Think Equity Think Motilal Oswal |
Motilal Oswal Financial Services Limited |
Silver |
||||
|
5d- Retail |
Simaaya |
Daadi |
Shreyansh Innovations |
Bronze |
||||
|
|
Vijay Sales |
Vijay Sales 50th year celebration |
Network Advertising |
Bronze |
||||
|
6d- Corporate, Media, Entertainment & Others |
Star Plus |
Gurdeep Singh & Daughters |
Star India |
Silver |
||||
|
|
Motilal Oswal Financial Services Ltd |
Think Equity Think Motilal Oswal |
Motilal Oswal Financial Services |
Silver |
||||
