fbb, a fashion retail brand from Future Group, has signed actor and singer Diljit Dosanjh as its brand ambassador. Dosanjh will promote fbb’s entire men’s range – casual, sports, ethnic, formal and party collection.
Rajesh Seth, COO, fbb, said, “We are extremely happy to associate with a power house like Dosanjh who has a huge fan following, especially from the northern part of India. Dosanjh represents today’s youth and connects seamlessly with fbb’s target audience. With this association, we would like to capitalise on his popularity and strengthen our reach in the entire north zone.”
Dosanjh will promote some of the leading brands such as DJ&C, Buffalo, Knighthood, Studio NYX and Shatranj. These brands offer the best in casual wear such as denims, t-shirts, jackets, shorts; ethnic wear like kurtas, pyjamas; formal wear like shirts, trousers and much more in line with the latest trends. fbb will release a special brand campaign featuring Dosanjh very soon.