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When a Tiger takes on another, the Tiger is always the winner, says IPL’s latest campaign

With fans across the globe waiting for the Vivo IPL 2018 to start, Star India launched the second leg of the #BestVsBest campaign. The “Sher vs Sher” campaign is conceived and conceptualised by the Star Sports Creative team. It is a series of films in six languages

Click on the Image to watch the TVC.

After the Best vs Best Vivo IPL anthem crossed over 15 million views across social media platforms, Star India has launched the second phase of its campaign that attempts to answer the question– from Bundelkhand to Madurai – As to who would win when a Tiger would take on another? The second phase of the campaign is launched in a series of films in six languages.

The national campaign: “Kaun Jeetega?” (Hindi) “Who would Win?” portrays a young child posing the question – as to who would win when two Tigers take on each other? As his question goes unanswered by everyone, his father takes him to watch an IPL match, concluding that when a Tiger takes on another, the Tiger is always the winner.

The national campaign “Sher vs Sher” conceived and conceptualised by the Star Sports Creative team is directed by Shlok Sharma in Bundelkhandi and Prakash Varma of Nirvana Films in Hindi, along with Vijay Prabakaran in Tamil.

The iterations of the national TVC are a portrayal of how this simple questions echoes across the nation. In Bundelkhandi: “Kaun Jeetego?”,

Shot in Chambal and Tamil:  “Yāru Jeyippāṅga?”

Shot in Madurai, it features two brothers who are in a question and answer banter, as they go back home from school. The older brother is a "Know it All”, and has all the answers for his younger brother, but when they watch IPL on TV, he fails to predict the winner, concluding with the punch line that when a Sher takes on another Sher, the winner is always a Sher.

The Tamil version of the TVC will also be translated into Malayalam: “Aaru Jayikkum?”, Kannada: “Yaaru Gelluttaare?” and Telugu: “Evaru Gelustharu?”.

The 11th edition of the Vivo Indian Premier League (IPL) 2018 promises to be an unparalleled spectacle, where the Best vs Best take on each other.

Rahul Johri

Commenting on the launch of these films, Rahul Johri, Chief Executive Officer, Board of Control for Cricket in India (BCCI), said, “With fans across the globe waiting for the Vivo IPL 2018 to start, we decided to launch the second leg of the #BestVsBest campaign today. It is all about the universal appeal of IPL. This aspect is something I believe will keep fans glued to all the action in Vivo IPL 2018, which will further enhance this global celebration of the brand IPL.”

Gayatri Yadav, President Consumer Strategy & Innovation, Star India, said, “The Sher vs Sher campaign is a representation of what Vivo IPL 2018 has in store for millions of cricketing fans across the globe. Continuing from the IPL anthem launch earlier this month, with this motive we would like to reinforce how intense and unpredictable the contest would be between the teams to win the coveted Vivo IPL 2018 trophy. This April, stars from across the cricketing world descend upon India to prove their mettle in one of the most testing tournaments in the world giving fans across a truly exhilarating and nail-biting experience.”

The 11th edition of Vivo IPL starts on April 7 with defending champions Mumbai Indians taking on Chennai Super Kings.

The Films:

Chambal film:

Madurai film:



Creative Agency: Star Sports creative comms

Director: Shlok Sharma

Production House: Absolute productions


Creative Agency: Star Sports creative comms

Director: Vijay Prabhakaran

Production House: Radhika Produces Films

Sher vs Sher

Creative Agency: Star Sports creative comms

Director: Prakash Varma

Production House: Nirvana films

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