Xiaomi and The Viral Fever (TVF) have announced a strategic partnership to promote the Mi LED TV 4. As part of the deal, TVF, the content creator, has released the latest episode of its longest running title, Tech Conversations with Dad.
The show is about exasperated youngsters explaining the nuances of technology to their clueless and curious fathers. Amol Parashar and Kumud Mishra, who were last seen as father and son in TVF's super-hit web series ‘Tripling’ in 2016, will be seen in the first Tech Conversations video of 2018, with more in the pipeline. Amol's character ‘Chitvan’ was brought in, on popular demand, in the series that usually features Jitendra Kumar and Gajraj Rao.
Karan Chaudhry, COO, The Viral Fever, said, "Digital content is making new inroads into the audiences' lives, and Xiaomi's new offering is truly disruptive for the Indian market. TVF is the pioneer of premium digital content in the country and is very focused on innovative ideas to satisfy the needs of Indian youth. The MiTV4 offers a great internet TV experience and is loaded with great content that is not available on other TVs in its category and that too at an unbelievable price – that is bound to shake up the TV eco-system in India. We are excited to be among the first partners for MiTV4 and look forward to our audience enjoying TVF shows on MiTV4. To deepen our partnership, we have created a special episode of our popular series ‘Tech Conversations with Dad’ in association with Xiaomi. We are sure our audience will love it. We wish Xiaomi great success in this new endeavour.”
Sudeep Sahu, Product Manager, MiTV, Xiaomi India, said, “Mi TV 4 is the thinnest LED TV in the world, boasting of an extremely slim design that measures only 4.9mm, with a frameless display design for a more immersive viewing experience. With our content-first philosophy, we hope to bring each Mi LED TV user a unique experience with a personalised interface. All this and much more is possible with PatchWall inbuilt into the world's thinnest LED TV. TVF has been synonymous with ground-breaking content for the digital medium and we are extremely proud to have brought them on-board with their high-quality immersive content offerings for all our Mi Fans. We hope to build great properties together. Mi LED TV offers over 500,000 hours of content and TVF is a very important partner, sharing brand philosophies similar to Xiaomi in terms of disrupting industries.”
Xiaomi recently launched the new Mi LED TV 4(55), armed with native apps powering the world’s thinnest LED TV. The content offerings will now pan out to all three Mi TVs.