Shilpa Shetty and Raj Kundra’s Viaan Industries has signed an exclusive licensing deal to launch a digital live trivia game show called iQ Live. The show is on the lines of Kaun Banega Crorepati but sans the studio audience.
To be hosted by Rohit Roy, the show will have Roy asking 12 multiple choice general knowledge questions twice every day. At 1.30pm and 9pm from March 12 onwards, the show will be launched on the mobile application platform.
There is no subscription revenue model to this and hence, this is a free game for anyone who wants to play. There will be daily cash prizes and the prize pool will go into lakhs. A single wrong answer can eliminate you from the game. The company aims at funding the daily prizes through advertising and marketing tie-ups.
This is Viaan Industries’ second live game show, the first being Aunty Boli Lagao Boli on Colors TV and now iQ Live, which is a pure live digital show. Live television allows advertisers to see the actual number of viewers watching their ads and promote products within the game show before every question to millions of dedicated viewers. Market research companies will benefit from instant data research on their brand integrated questions, enabling them with knowledge of where to spend more marketing dollars.
The iQ Live app is now available on both android and iOS.
CMD Kundra said, “Our iQ Live app will rapidly become appointment to view programming termed as disruptive advertising for the entertainment sector. The digital ads market is booming and advertisers need new and engaging ways to reach out to their customers. The digital ad spend in India is currently at over Rs 8,000 crore a year, growing at 30% CAGR. We believe iQ Live is very engaging and one can play it on the move. This is the reason why similar apps worldwide have managed to get millions of users.”
He further added, “Our most important focus has been to find a solid technology partner that can manage the millions of concurrent viewers. After a lot of research and testing, we found Stream Live Inc to be the right partners for us.”
Stream Live Inc, CEO, Will Jamieson, said, “We are excited to partner with Viaan Industries Ltd. to have our platform power iQ Live in India. Our technology combined with Raj’s teams expertise in entertainment is a perfect partnership. India has the numbers and is the fastest growing digital spending market in the world. Together with Viaan Industries, we will deliver the best streaming live game show India has ever seen.”