McCann Worldgroup India is leading the Indian charge with six out of eight shortlists secured by India at Adfest 2018 where finalists have been announced across five categories – Direct, Media, Promo, Effective Lotus and New Director Lotus. BBDO India has secured the remaining two shortlists.
McCann Worldgroup India’s ‘Sweet Change’ campaign done for Paytm has been shortlisted in Direct (Best use of Direct Ambient: Small Scale), Media (Best use of Ambient: Small Scale) and Promo (Experiential & Events) categories.
The agency’s work titled Immunity Charm for Ministry of Public Health, Afghanistan secured three shortlists in Direct (Campaign for Retention/Loyalty), Media (Best use of Ambient: Small Scale) and Promo (Ambient Promotion: Small Scale) categories.
BBDO India’s #Kindnessiscashless campaign for Visa India is among the finalists for Media Lotus under the Best Integrated Media Campaign sub-category.
There was only one shortlist from India for Effective Lotus where BBDO India’s work Dads #Sharetheload for Ariel Matic will be competing with other finalists from across Asia Pacific.