Matt Eastwood, Worldwide Chief Creative Officer, JWT Worldwide has decided to move on after spending about four years with the agency. With this move, JWT has done away with the Worldwide CCO role.
Announcing the development in an internal memo, JWT Worldwide CEO Tamara Ingram, said, “We are reimagining the future of the agency. This is a structural decision that will allow us to be more agile, leverage our collective global bench strength and encourage the burgeoning diverse ‘maker culture’ growing within J. Walter Thompson. As such, we have no plans to replace the role.”
Ingram said that the agency’s Worldwide Creative Council would evolve to better reflect the needs of the agency. “It will continue to be a pivotal part of our organisation internally, and set standards and practices for how we improve the quality of our work. And, there will be a fluid roster of talented individuals with myriad skill sets.”
“Additional strategic changes will include the use of technology to evaluate creative concepts at a much earlier stage. This will allow us to be iterative in real time and to ensure we are evolving our work to be stronger, more innovative and have a greater impact on our clients’ business. I am committed to protecting, supporting and developing the creative community and culture within JWT. I am looking forward to sharing more specific information soon. For now, it’s business as usual and we will keep the trains running as we head into Cannes,” said Ingram.
In a statement to BestMediaInfo.com, Eastwood said, “I am incredibly proud of what we achieved creatively during my tenure at J. Walter Thompson. Having assessed my personal and professional goals, now feels like the right time to move on to my next adventure.”
Prior to JWT, Eastwood was the Chief Creative Officer at DDB New York. He has also had stints with Y&R and Saatchi & Saatchi in the past.