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Eureka Forbes awards media duties to Wavemaker India

The account size is estimated to be upwards of Rs 100 crore. Triton Communications was handling the brand’s media portfolio till now

Shapoorji Pallonji group owned Eureka Forbes has announced Wavemaker as its media partner in India, effective April 2018. Wavemaker, the media, content, and technology agency from GroupM, will manage the entire media portfolio for Eureka Forbes. As per market sources, the account size is estimated to be upwards of Rs 100 crore.

Kartik Sharma, Managing Director, Wavemaker, South Asia, said, “It’s a great honor to work with such a prestigious brand. Our focus has always been towards driving client’s business objectives. With our expertise in marketing communications backed by our global operating system Rapid Growth Planning (RGP), we are confident of achieving these objectives for our brand partners.”

Shashank Sinha, AVP and Head, Marketing, Eureka Forbes, said, “After carefully evaluating various agencies that suit our requirement technically and culturally, we decided to appoint Wavemaker, who have earlier been our digital partners; to now look after consolidated media planning and buying for even the traditional media. We believe that this will provide us with better planning efficiencies, buying leverage, data analytics and insights. This consolidation of media and consumer behavior will help us raise our game in these extremely competitive times. We wish the team at Wavemaker success and are thankful to Triton Communications who have managed our media portfolio until now.”

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