Discovery Kids, the kids channel from Discovery Communications India, has recently expanded its reach in the states of Tamil Nadu, Andhra Pradesh and Telangana with the launch of Tamil and Telugu language feeds. The Tamil feed was introduced on March 24, while the Telugu language feed will be launched on April 1.
The launch of these new language feeds will help Discovery Kids further consolidate its position in the kids’ genre. Discovery Kids, after the launch of Bandbudh aur Budbak in February 2018, created a stir in the kids’ genre by garnering nearly 200% increase in TV ratings, 160% + increment in TSV (time spent per viewer) and more than 30% increase in reach.
The channel will also mark April Fool’s day, April 1, as the birthday of Bandbudh aur Budbak. The channel will launch new episodes of Bandhbud aur Budbak so that kids can have a blast with their favourite characters after the end of the examination period.
Uttam Singh Head, Discovery Kids, Discovery Communications India, said, “The launch of Tamil and Telugu language feeds will provide a huge fillip to our efforts in increasing the reach of Discovery Kids in the strategically important markets. The love and affection that Discovery Kids is getting is truly humbling. We are further intensifying our efforts to reach the top of the kids’ genre.”