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CNN-News18, Aeroguard spread awareness about indoor air pollution through ‘Breathe Life’ campaign

It aims to educate consumers about various indoor air pollutants and their repercussions. Launched in December 2017, on CNN-News18 and, it features a four-part documentary series and has garnered over 5 lakh pledges on the campaign microsite

In a bid to raise awareness about indoor air pollution, CNN-News18, in partnership with Aeroguard Air Purifiers, launched ‘Breathe Life’, a unique initiative that not only takes cognizance of the problem but also talks about remedies to counter harmful effects of indoor air pollution.

Launched in December 2017, on both CNN-News18 and, the three-month campaign features a four-part documentary series with expert solutions, statistics and case studies of families who have dealt with the effects of indoor air pollution.

The final episode of the series will air on March 31 at 7.30pm on CNN-News18.

The campaign also calls out to the entire nation to participate in the Breathe Life initiative by taking a pledge to follow a few simple precautions at home to safeguard their family from the ill-effects of indoor air pollution. From maintaining proper ventilation to avoiding smoking indoors, from shunning aerosol sprays and air fresheners to installing an Aeroguard air purifier with multiple stages of filtration, the pledge includes many simple preventive measures to impede the growing pollution at home. Over the last two months, the campaign has garnered over 5 lakh pledges on the campaign microsite:

Joy Chakraborthy

Joy Chakraborthy, CEO, Forbes India and President, Revenue, Network18, said, “While the effects and causes of air pollution are very well documented, it is imperative for us to start conversations and spread awareness about indoor air pollution as a leading health hazard. We at Network18 have always believed in the strength of our platforms to promote and amplify issues of vital importance and this campaign too has succeeded in changing the perceptions around indoor air pollution. I would also thank Eureka Forbes for partnering us in this endeavour to create a greater understanding of such an important issue.”

Sharing his thoughts on the initiative, Shashank Sinha, AVP Marketing, Eureka Forbes Limited, said, “With pollution rising at an alarming rate, there is a growing concern in the country today around the ever-deteriorating air quality. Unfortunately, indoor air pollution is still not recognised by citizens as a serious health hazard despite its adverse health implications. Through this campaign, we aim to inform and educate consumers about the various harmful indoor air pollutants and its repercussions. Our Aeroguard air purifiers have the best in class technology to provide customised solutions that work for Indian conditions. We therefore want to encourage people to take action in minimising risk and mitigating indoor air quality problems effectively.

We are hopeful to make a significant difference by driving awareness and delivering care solutions to the recipient groups with the help of like-minded organisations.”

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