As temperatures begin to rise, it’s a busy season for the air-conditioner market. With that in mind, Lloyd has also rolled out a campaign for summer, “Bring home Lloyd, switch on happiness”.
Conceptualised by RK Swamy BBDO, Delhi, the ad campaign aims to highlight the benefits of having a Wi-Fi-enabled AC. The campaign comprises three different TVCs that are being released in three different languages – Hindi, Malayalam and Telugu. They have been produced by three filmmakers, Priyadarshan, Shoojit Sircar and Babu Shankar.
The new 360-degree campaign features three superstars – Amitabh Bachchan, Mohanlal and Mahesh Babu along with three popular character actors, Satish Kaushik, Nandhu and Premji Amaran, playing their close friends.
The slice-of-life films show how one can operate and control the Lloyd Wi-Fi Inverter AC even from several miles away, using a smartphone with MyLloyd App. The ACs have with a new feature – 4D Express Cooling – that helps cooling the room really fast. The audience will be able to relate to the ads easily since these ads are inspired by real-life situations depicting friendly banter between friends and family members – something that usually happens in every happy Indian family.
As a differentiated creative device through these films, Lloyd has created an on-screen pair of friends: Bhaisaab and Sattu played by Amitabh Bachchan and Satish Kaushik; Macha & Biju, played by Mohanlal and Nandhu; Mahi and Gopi, played by Mahesh Babu and Premji Amaran. Through the interactions of these principal characters, the films showcase and demonstrate the advantages of Lloyd Wi-Fi Inverter ACs – all within a world of happiness that everyone wants to be a part of.
The brief of the campaign was to bring to the fore the technological edge of Lloyd products while reiterating the brand’s philosophy of delivering happiness, even more strongly.
Ankur Suman, Creative Head, RK Swamy BBDO, Delhi, said, “Stories of happiness are best told through relatable, slice-of-life situations. Which is why, even with some of the country’s biggest superstars, we chose to keep the stories endearing and simple – bringing the technological competitiveness of Lloyd to the fore through moments of happiness.”
*Lloyd Wi-Fi Inverter AC – switch on happiness from anywhere!
*Lloyd WiFi inverter AC with 4D Express Cooling with AB
*Lloyd Wi-Fi Inverter AC | Switch on happiness with Amitabh Bachchan (Kanada)
*Lloyd Wi-Fi Inverter AC | Switch on happiness with Amitabh Bachchan (Tamil)
Client: Havells India Ltd.
Production House: Rising Sun
Director: Shoojit Sircar
Agency: R K Swamy BBDO
Account Management: Gagan Sharma and Priya Nanda
Creative Head: Ankur Suman
Scripts: Ankur Suman, Pankaj Bora, Pragya Bhatnagar
Languages: Hindi, Tamil and Kannada