Videocon d2h has tied up with Shemaroo Entertainment to re-launch its d2h Classic Movies service as Evergreen Classics. This VAS Service wasavailable from February 15 on Channel 215 and will be on a one month’s free preview with refreshed line-up of classic old Hindi movies till March 15.
Evergreen Classics service will showcase classic Bollywood movies right from the black and white era to the ’80s. Besides movies, viewers will enjoy a special original chat show, watch biographies, songs and get trivia about their favourite yesteryear stars. The service is designed to take the millennials through those glorious Evergreen Classics that they have never experienced but only heard about.
Videocon d2h Evergreen Classics will showcase the rich collection of movies like Pyaasa, Mahal, Mother India, Chalti Ka Naam Gaadi, Boot Polish, Andaaz, Devdas and many more.
Saurabh Dhoot, Executive Chairman Videocon d2h Limited, said, “We reaffirm our strategy to provide innovative holistic family entertainment. I am delighted that we are launching Evergreen Classics.”
Hiren Gada, Director, Shemaroo Entertainment Limited, said, “Evergreen Classics brings to the audience a carefully curated service of the finest movies by notable film makers from the golden era of Bollywood, coupled with original programming. The service is fuelled by Shemaroo’s exhaustive library of content and programming expertise. Evergreen Classics is in line with our endeavour to always add value to our business partners and boost their offerings with our content prowess. We are sure that the audiences will definitely enjoy this offering.”