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The Glitch wins Tiger Shroff’s active lifestyle brand Prowl’s digital mandate

The account was won in a competitive multi-agency pitch where top digital agencies participated. The Glitch will take care of the brand’s integrated digital mandate

The Glitch has been awarded the integrated digital mandate of the recently launched active lifestylebrand Prowl.Sources close to the development confirmed the news to

The account was won in a highly competitive multi-agency pitch. The agency will also work on the brand film for Prowl.

The brand has been jointly created and owned by Tiger Shroff and Mojostar, a joint venture between Kwan Entertainment and Dream Theatre. This is the first brand fromMojostar, which has plans to create a collection of lifestyle brands with celebrities.

Prowl is expected to go live for consumers by June 2018 and the products will be priced between Rs 1,000-3000, available on all leading e-commerce platforms.

Earlier this month, GroupM agreed to acquire a majority stake in The Glitch. The digital agency will continue to operate as an independently positioned brand, while taking advantage of GroupM’s larger infrastructure and agency ecosystem.

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